Social Media & Digital Content Marketing Manager

Responsibilities

• Lead day-to-day social media planning, content development, publishing, and optimization across TikTok, Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Develop platform-specific content that builds brand awareness, educates audiences, drives engagement, and supports lead generation.
• Manage the social media content calendar and coordinate publishing across internal teams and external partners.
• Monitor social media trends, platform updates, and audience behavior to identify new content opportunities.
• Analyze social media performance and make ongoing improvements to content, messaging, and publishing strategies.
• Create and produce digital marketing assets for organic social media, paid advertising, website content, and marketing campaigns.
• Work with internal team to film, edit, and produce high-quality short-form videos, including attorney interviews, educational content, and social media campaigns.
• Edit and repurpose long-form footage into engaging, platform-specific videos.
• Design graphics, carousels, video covers, thumbnails, and digital advertising creative.
• Write compelling captions, headlines, ad copy, and other digital marketing content.

Requirements

• 10+ years of experience in social media marketing, digital content marketing, performance marketing, or a related field.
• Demonstrated success developing and managing social media content and campaigns that deliver measurable results.
• Experience filming, editing, and producing short-form video content for organic and paid distribution.
• Strong graphic design, creative production, copywriting, and storytelling skills.
• Proficiency with tools such as Adobe Premiere Pro, Photoshop, Canva, CapCut, or equivalent platforms.
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager.
• Strong working knowledge of Google Ads and digital lead generation.
• Experience with A/B testing, conversion rate optimization, and landing page development.
• Strong analytical skills and experience with GA4, Google Tag Manager, and digital reporting tools.
• Ability to evaluate marketing performance beyond impressions and engagement, including leads, lead quality, and conversions.

Preferred

• Experience in professional services or another regulated industry.
• Experience developing content around sensitive or complex subject matter.
• Familiarity with CRM systems, marketing attribution, and lead generation reporting.