Social Media & Digital Content Manager (Public Communication Specialist II)

Colorado Springs, CO (On-site)

$66K/yr – $79K/yrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Oversee and execute the City of Colorado Springs social media strategy, shaping platform personas, delivering daily engaging content, guiding cross-department campaigns, and providing crisis support while ensuring accessibility and policy compliance.

Job Description

Responsibilities

  • Manage the City of Colorado Springs’ primary social media accounts: @CityofCOS and @MayorofCOS
  • Develop and maintain a specific persona for each account and platform
  • Design and implement an overall social media strategy to align with the goals of the mayor, City administration and City departments, and communicate effectively to all residents and stakeholders
  • Generate, edit, publish and share engaging content daily across multiple platforms
  • Assist City departments with managing accounts on various social media platforms including, but not limited to, Facebook, X, LinkedIn, Instagram, TikTok, YouTube and Nextdoor
  • Manage the City’s interactions with residents through social media and communicate with followers by monitoring comments and responding to queries with accurate information in a timely and courteous manner
  • Analyze communication needs and develop strategic digital campaigns for specific City departments
  • Promote City programs and services using videos, photos, infographics or text posts on social media platforms
  • Plan and create compelling social media content and digital campaigns to build community and trust in government
  • Maintain the City’s social media policy, accessibility guidelines and best practices, and conduct training for City social media admins on these practices

Requirements

  • Bachelor’s degree from an accredited college or university with major coursework in a related area of study.
  • Three year of full-time, professional experience in a related field.

Preferred

  • A minimum of two (2) years experience managing multiple social and digital channels for a government, non-profit, media or business

Benefits

  • The City of Colorado Springs offers additional compensation depending on the position, area of assignment, and specific job assignments, including shift differential, pay differential, acting or lead, special assignment, hazard pay, longevity, cell phone allowance, uniform allowance, relocation, awards, standby, call out, compensatory time off, tuition, overtime, extra duty, incentive, holiday premium, proficiency, and vacation sell back.
City of Colorado Springs logo

City of Colorado Springs

Colorado Springs, with an estimated population of 478,221 occupies 195 square miles at the base of majestic Pikes Peak – America's Mountain and enjoys nearly 243 days of sunshine per year. Colorado Springs is the state's largest city in terms of area and second to Denver in population. There are currently 375 miles of trails and over 150 parks within the city. The "Springs" is home to five military establishments, in including the Air Force Academy, many colleges and universities, the United States Olympic and Paralympic Committee Headquarters and Museum, and over 50 different sports organizations. Colorado Springs is a thriving city and a leader in the aerospace, defense and cybersecurity industries. It also has a diverse collection of non-profit organizations and businesses with a large number of tourist attractions. The City of Colorado Springs, which is among the community's largest employers, is organized as a home rule Council-Mayor form of municipal government with a popularly elected Mayor and nine council members. Colorado Springs ranked 4th in the US News & World Report’s 2020-21 Best Places to Live in the United States.Learn about the City of Colorado Springs as an employer and what our beautiful city has to offer as a place to live and work by clicking on this link: https://coloradosprings.gov/sites/default/files/inline-images/candidate_info_packet_2021.pdf This information may change annually.Careers page: https://coloradosprings.gov/communications/page/hr-careers

Colorado Springs, Colorado, USA
1.2K employees (24 in marketing)

Salaries

Posted range

$66K/yr – $79K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,284 salaries.

See all City of Colorado Springs salaries

Marketing Team

Marketing Team Size
24 (2% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
497.5K
Traffic Source Mix
Search
50%
Direct
41.8%
Referral
6.2%
Social
1.5%
Paid
0.4%

Headcount Trend

Current headcount: ~1.2K
City of Colorado Springs logo

Social Media & Digital Content Manager (Public Communication Specialist II)

City of Colorado Springs · Colorado Springs, CO · On-site