Social Media & Creative Content Specialist

Responsibilities

• Manage and grow DMAR's social media presence across Instagram, Facebook, LinkedIn and other relevant social platforms.
• Develop and maintain a strategic social media content calendar aligned with organizational priorities.
• Write engaging, platform-specific copy optimized for each social media channel.
• Schedule and publish content using a social media management platform such as Sprout Social.
• Monitor engagement, respond to comments and messages as appropriate, and identify opportunities to increase audience growth and engagement.
• Monitor social conversations, industry trends and member feedback to identify opportunities for engagement, content and community building.
• Track key social media metrics, prepare regular performance reports and use insights to optimize content, posting strategies and campaigns.
• Plan, manage and optimize boosted posts and paid social media campaigns.
• Plan and coordinate photo and video shoots to create engaging content that showcases DMAR members, events and programs.
• Capture engaging photo and video content at DMAR events, classes and programs.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design or a related field preferred; equivalent professional experience will be considered.
• 2+ years of professional experience managing social media and creating digital content.
• Demonstrated experience creating engaging content for Instagram, Facebook and LinkedIn.
• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator and InDesign) and Canva. Experience editing video using Adobe Premiere Pro, CapCut or similar video editing software.
• Experience capturing and editing engaging photo and video content for social media, including Instagram Reels, event coverage and interviews.
• Basic knowledge of photography, lighting and composition, with the ability to capture high-quality photos and video using a smartphone and/or camera.
• Experience using social media management platforms such as Sprout Social.
• Experience managing paid social media campaigns and boosted posts.
• Ability to interpret social media analytics and use performance data to optimize content and campaigns.
• Strong storytelling skills, with the ability to identify compelling stories and translate them into engaging social media content.