Own global social strategy and execution to elevate brand, drive engagement, and translate investment themes into clear, compliant social narratives across platforms.

• Strategy & Alignment: Develop and execute a comprehensive global social media strategy that aligns with Blue Owl’s business objectives, reinforces brand positioning, and drives measurable commercial impact globally.
• Content Creation: Lead the concepting, writing, and development of high-quality, social-first content across all social media channels, ensuring platform-native copy, compelling visual assets, and cohesive brand storytelling to capture attention and drive engagement.
• Campaign Optimization: Plan, execute, and optimize social media campaigns, leveraging data and performance insights to continuously refine strategy and exceed key growth metrics.
• Narrative Translation: Partner with Client Marketing, business leaders, and subject matter experts to translate complex investment themes into clear, engaging, and visually compelling social narratives.
• Brand & Visual Identity: Collaborate with Brand Strategy to define and maintain a on-brand voice, visual identity, and messaging framework across all social platforms.
• Governance & Compliance: Partner with Communications and Compliance on community management: developing clear governance protocols and response strategies to manage potential risks across social channels.
• Performance & Leadership: Establish clear performance benchmarks and frameworks, translating analytics into actionable insights and executive-level recommendations that demonstrate social media’s contribution to business objectives, regularly presenting findings to senior leadership. Analyze data to gain insights into audience behavior, preferences, and trends, and use them to inform strategy and decision-making.