Social Media Coordinator

Responsibilities

• Develop, implement, and manage comprehensive social media marketing strategies across platforms such as Facebook, Instagram and others.
• Create compelling social media content including graphics, videos, photography, and written posts aligned with branding guidelines.
• Utilize media editing tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software to produce high-quality visual content.
• Monitor social media channels for scheduling posts, engagement tracking, and performance analytics.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign effectiveness.
• Engage with followers through social media communication, relationship management, and community building efforts.
• Coordinate with management to ensure consistent messaging and branding across all channels.
• Conduct keyword research for content optimization and support E-commerce initiatives through targeted social media campaigns.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, video editing tools, and media editing software.
• Experience with Facebook Advertising and other paid social media campaigns.
• Strong understanding of SEO principles, web analytics (Google Analytics), keyword research, and marketing online analytics.
• Excellent content creation skills including writing engaging posts, graphic design, photography, and video production.
• Knowledge of social media platforms’ algorithms, best practices in content marketing, branding strategies, and relationship management techniques.
• Ability to analyze data from various sources to assess campaign performance using social media analytics tools.
• Exceptional proofreading skills with attention to detail in all communications.
• Strong organizational skills with the ability to manage multiple projects under tight deadlines.
• Excellent verbal and written communication skills and the ability to work independently with accountability

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance