Own TMZ social channel playbook end-to-end: daily content, trend capture, and performance reporting across all properties, with a strong bend toward brand-consistent copy, SEO alignment, and audience engagement.

• Execution: day-to-day management of branded profiles on Instagram, TikTok, Twitter, Facebook, YouTube and other social media/user generated accounts
• Strategy & ownership: develop and implement social media initiatives for TMZ properties to increase buzz and drive tune-in and traffic
• Content & visuals: develop daily, weekly, campaign-driven and long-term content strategy and produce high-quality visuals
• Copy & SEO: write social content aligned with the TMZ brand and SEO best practices
• Trends & measurement: monitor social media trends and benchmarking to measure impact
• Reporting: establish regular reporting and analyses to measure audience growth and campaign effectiveness with qualitative insights
• Brand advocacy: become a TMZ brand ambassador and engage with the audience on social spaces
• Cross-functional collaboration: work with research and analytics to analyze results and educate teams on campaign effectiveness

Requirements

• 2+ years of social media management for a website and/or media company
• Bachelor’s Degree in marketing, communications, advertising or related degree is preferred
• In-depth knowledge of social media for business use and familiarity with platforms and tools (Facebook, YouTube, Twitter, etc.)
• Strong written and verbal communication skills
• Team player who can lead and educate other departments on social media tactics
• Ability to quickly pick up new tools and technologies
• Excellent copywriting with SEO understanding
• Interest in celebrity news and gossip
• Ability to perform in high-pressure, fast-paced live production environments
• Ability to collaborate across levels and disciplines
• Editorial and/or marketing/PR background is helpful
• Thick-skinned, persuasive with a sense of humor

Preferred

• Bachelor’s Degree in marketing, communications, advertising or related degree is preferred
• Editorial and/or a marketing/PR background helpful
• Thick-skinned, persuasive and have a sense of humor

Benefits

• medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
• Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.