Social Media Coordinator

Responsibilities

• Daily Content Execution: Capture, edit, and schedule daily content across Instagram, TikTok, Facebook, and X—everything from fresh snowy mornings and terrain park edits to live events, sunset grooming runs, and resharing guest stories.
• Visual Storytelling: Spend time on the mountain regularly to capture content in the moment—whether you're filming first chair on your iPhone, filming laps in the park, or documenting a bluebird groomer day. You’ll need to ski or snowboard confidently while shooting and moving with your gear via iPhone, GoPro, and camera.
• Copywriting: Draft fun, brand-right captions for social, emails and responses that sound like Sierra (not a robot). Bonus if you can slide in a pun or pow joke here and there.
• Social Media Trendspotting + Creative Design: Stay immersed in platforms like Instagram and TikTok to track emerging trends, formats, and ski industry moments. Bring fresh ideas to the table and shape them into Sierra-tailored posts using tools like Adobe Creative Suite, Canva, and in-app tools (Instagram/Capcut) for reels and designing stories. You’ll help keep our content creative, current, and scroll-stopping.
• Guest Communications: Monitor comments and DMs to keep the Sierra community feeling heard and hyped. Route questions and feedback to the right teams when needed.
• Content Coordination + Organization: Help maintain the master content calendar for upcoming shoots and deliverables. Keep content organized and tagged in content repository and distribute across various digital channels.

Requirements

• Are a strong communicator with 1-2 years of social media or content creation experience (bonus if you’ve worked in the outdoor or resort world).
• Can ski or snowboard at an advanced level and feel comfortable carrying gear, stopping to film, and chasing content across the mountain in variable conditions.
• Have a genuine passion for mountain life, snow culture, and the Sierra vibe—you live for winter and love sharing that stoke with others.
• Enjoy finding the latest trends and are familiar and comfortable posting across IG, TikTok, Facebook, etc. and can tailor content accordingly.
• Thrive in a fast-paced, sometimes chaotic environment (pow days can get busy!)
• Understand what makes Sierra’s audience tick—locals, passholders, playful terrain, families, and our mountain-loving community.
• Have strong attention to detail, organization skills, and a flexible, team-oriented attitude.
• Can write clean, compelling copy in a voice that’s fun, humble, and clear.
• Degree in Marketing or photography/videography or multimedia and a minimum of 1-3 years of experience in video and photo production or equivalent combination of education and experience.
• Resort certification on any necessary equipment.

Preferred

• Photography/video skills (shooting and light editing).
• Familiarity with scheduling tools (e.g., Sprout, or Meta Business Suite).
• Experience working with athletes, creators, or managing user-generated content.
• An understanding of or love for skiing and snowboarding.

Benefits

• Free season pass + buddy tickets
• Discounts on food, retail, and lessons
• Opportunity to grow your content skills in a creative, supportive marketing team
• Be part of a tight-knit mountain crew where your work makes an impact