Social Media Coordinator

Responsibilities

• Develop and implement engaging social media content strategies tailored to different platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Monitor HIBU Dashboard and extract call data for CSR Team
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and other media editing tools to enhance brand visibility.
• Manage daily social media postings using tools like Hootsuite and Buffer, ensuring consistent brand messaging.
• Monitor social media channels through social listening techniques to gauge public sentiment and identify trending topics.
• Analyze social media metrics with Google Analytics and marketing online analytics tools to optimize content performance and engagement.
• Coordinate with the marketing team to align social media campaigns with overall branding goals and promotional activities.
• Engage with followers by responding promptly to comments, messages, and inquiries to foster positive relationships.

Requirements

• Proficiency in social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
• Strong content creation skills with expertise in copywriting, proofreading, and storytelling for digital audiences.
• Experience with graphic design software such as Adobe Photoshop and Adobe Illustrator for media editing and visual content development.
• Knowledge of SEO principles, keyword research, and web analytics to enhance online visibility.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Ability to analyze social media performance data using Google Analytics and other marketing analytics platforms.
• Excellent communication skills with a knack for relationship management across diverse audiences.
• Understanding of digital marketing performance monitoring techniques including media performance analytics.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance