Social Media Coordinator

New York City, NY

$50K/yr – $65K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social content and community growth for a mission-driven org, turning multi-channel posts into engagement and live storytelling with data-informed tweaks.

  • Growth & engagement: Build audience growth and community across Instagram, Facebook, LinkedIn, X, TikTok, and WhatsApp through creative, data-driven tactics.
  • Content engine: Create static graphics and short form videos that stay on-brand and drive reach.
  • Measurement driven: Track KPIs, report results, and collaborate with teams to optimize campaigns and events.

Job Description

Responsibilities

  • Create, schedule, publish, and manage engaging content across all social media platforms, including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, WhatsApp, and emerging channels.
  • Develop compelling static graphics, short-form videos, reels, stories, and other multimedia content that aligns with the OU brand and messaging.
  • Collaborate with internal teams to promote organizational initiatives, events, campaigns, and programs through strategic social media support.
  • Identify opportunities for audience growth, engagement, and community building across platforms through creative and data-informed strategies.
  • Monitor social media trends, platform updates, influencer activity, and best practices to ensure content remains innovative, relevant, and effective.
  • Assist in developing and executing influencer and partnership strategies to amplify reach, strengthen brand visibility, and increase engagement.
  • Track, analyze, and report on social media performance metrics and KPIs to optimize strategy and content effectiveness.
  • Engage with online communities and audiences in a timely, professional, and brand-appropriate manner.
  • Support live event coverage and real-time social media storytelling when needed.
  • Maintain an organized content calendar and manage multiple projects simultaneously in a fast-paced environment.

Requirements

  • Bachelor’s degree required (BA/BS) or equivalent professional experience.
  • 1-5 years (salary commensurate with experience) of proven experience creating, managing, and posting content across major social media platforms, including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and WhatsApp.
  • Strong understanding of current social media trends, audience behavior, and platform best practices.
  • Advanced experience creating static and video content using Canva, CapCut and other content creation and editing tools.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Ability to think creatively while also using analytics and performance data to inform strategy and decision-making.
  • Strong organizational, multitasking, and time-management skills.
  • Ability to work collaboratively within a team environment while also managing projects independently.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Understanding of social media analytics, reporting tools, engagement metrics, and KPIs.

Preferred

  • Experience with influencer outreach, community management, and/or social media advertising is a plus.
  • Experience working within nonprofit, community-based, or mission-driven organizations is beneficial.

Benefits

  • Health, Dental & Vision Insurance: The OU offers health insurance through an Individual Coverage Health Reimbursement Arrangement (ICHRA). Instead of a single group plan, employees have the freedom to choose their own health insurance plan that fits their personal and family needs. The OU contributes a generous monthly amount directly toward your premium, making coverage more flexible, affordable, and tailored to you.
  • Employees enrolled in our health plan also receive an annual BeniComp stipend, a supplemental benefit that reimburses eligible medical, pharmaceutical, dental, and vision expenses.
  • In addition, the OU offers employees group dental and vision insurance through MetLife.
  • 10 paid sick days
  • 10-15 paid vacation days
  • Paid Jewish and Federal holidays
  • Short Fridays to accommodate for Sabbath observance
  • Free life and disability insurance
  • Discounted continuing education opportunities
  • 403(b) retirement plan with a 5% employer match after 3 years (requires a minimum 2% employee contribution)
Orthodox Union logo

Orthodox Union

A simple question any company should be able to answer is "Why work for them?"At the Orthodox Union the answer is simple. Each and every day, countless Jewish individuals around the world are positively impacted by our array of religious, youth, social action, educational, public policy and community development services, programs and activities.So why work at the OU?It's simple. Commute Local. Impact Global.

New York, New York, USA
487 employees (44 in marketing)