Responsibilities

• Responsible for practicing, supporting, and promoting North Fork Mono Casinos' culture and always demonstrating exemplary Service Standards.
• Conceptualize and create bold, original content that sets North Fork Mono Casino apart--ranging from viral videos and trending social posts to high-quality photography and behind-the-scenes storytelling.
• Be comfortable on-camera--whether it's hosting content, appearing in stories, or engaging with guests and team members in a dynamic, authentic way.
• Act quickly to capitalize on trends, news, and engagement opportunities -- bringing fresh, innovative ideas to life in real time.
• Collaborate with the Digital Marketing Manager to develop and implement an effective social media content calendar.
• Produce, shoot, and edit video and photography content for all platforms.
• Write compelling captions, headlines, and copy that grabs attention and sparks engagement.
• Monitor and analyze social media performance, using data to optimize content strategies and deliver tangible results.
• Collaborate with influencers, brand ambassadors, and internal teams to amplify brand reach.
• Ensure brand consistency across all digital touchpoints, maintaining an engaging but professional voice that reflects North Fork Mono Casino's identity.

Requirements

• Comfortable on camera with the ability to bring energy, personality, and authenticity to content.
• Social media savvy, with a passion for staying on top of trends.
• Strong sense of creativity, imagination and innovation.
• Excellent interpersonal skills, with the ability to collaborate with other departments.
• In-depth knowledge of various social media platforms and best practices.
• Ability to analyze consumer metrics, reports and trends.
• Proficiency in photo and video editing software (i.e. Adobe Creative Cloud, Canva, etc.).
• High school diploma or GED required.
• Minimum of two (2) years experience in social media marketing and content creation.
• Must be able to obtain and maintain a Gaming License from the Tribal Gaming Commission , which includes passing a background investigation.