Social Media Coordinator

Responsibilities

• Plan and maintain a consistent social media content calendar aligned with beer releases, food specials, events, collaborations, and beer production.
• Create original photography, short-form video, Stories, Reels, captions, and other platform-specific content for Instagram, Facebook, TikTok, and emerging channels.
• Visit Los Angeles Ale Works locations regularly to gain an understanding of the location and capture authentic, timely content featuring products, guests, employees, events, and behind-the-scenes activity.
• Schedule and publish content while maintaining a consistent brand voice, visual style, and level of quality across platforms.
• Monitor comments, messages, tags, reviews, and user-generated content; respond or route issues to the appropriate team in a timely and professional manner.
• Build community engagement by identifying relevant local conversations, partners, creators, organizations, and cross-promotional opportunities.
• Coordinate with internal teams to gather accurate information, assets, dates, and priorities for upcoming posts and event coverage.
• Create simple digital graphics and promotional assets for social media using Canva or Adobe.
• Track platform performance and provide clear, practical reporting on reach, engagement, audience growth, and content performance.
• Use performance insights and platform trends to recommend content improvements and test new formats or ideas.

Requirements

• One to three years of experience managing social media or creating content for a hospitality, food and beverage, lifestyle, entertainment, or consumer brand.
• Strong working knowledge of Instagram, Facebook, TikTok, Google Business, and common social scheduling and reporting tools.
• Demonstrated photography, short-form video, editing, and copywriting skills; a portfolio or examples of past work are preferred.
• Proficiency with Canva; working knowledge of Adobe Photoshop, Illustrator, Lightroom, Premiere Pro, or similar tools.
• Highly organized, detail-oriented, and able to manage a content calendar, multiple locations, and quick-turn requests.
• Clear written and verbal communication skills and the ability to collaborate effectively across departments.
• Sound judgment when representing a brand publicly and responding to guests online.
• Self-motivated, social, dependable, and comfortable taking initiative while remaining open to feedback.
• A degree in communications, media, marketing, journalism, or a related field is preferred but not required.
• Flexibility in both schedule and duties; willingness to work weekends, evenings, as needed along with traveling between our Hawthorne, Culver City and Hermosa Beach locations

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan