Social Media Coordinator

Responsibilities

• Create social graphics and branded visual content
• Film and edit short-form video content for multiple clients
• Write compelling captions that capture each client’s unique brand voice
• Schedule, post, and manage content across Instagram, Facebook, and TikTok
• Manage content calendars and scheduling through Sprout Social
• Engage with audiences across multiple client accounts including comments, DMs, and community management
• Conduct hashtag research and implement platform-specific content strategies
• Pull, analyze, and interpret social media analytics to track performance and identify what’s working
• Assist with content planning and ideation across multiple client accounts
• Maintain awareness of social media trends without losing sight of each brand’s individual voice

Requirements

• 1–3 years of social media experience
• Proficiency in Canva, CapCut or Adobe
• Familiarity with Sprout Social or similar scheduling and management tools
• Strong understanding of Instagram, Facebook, and TikTok best practices
• Strong writing skills — the ability to write captions that sound like a real person, not a template
• Ability to pull, read, and interpret social media analytics to inform strategy
• Basic photography skills and a good eye for visual content
• Comfortable with short-form video including Reels and TikTok
• Ability to manage multiple clients with different brand voices and keep everything organized
• A portfolio of past social media work you’re proud of

Preferred

• Experience working with multiple brands simultaneously or in an agency setting
• Familiarity with influencer or ambassador program management
• Understanding of basic SEO and how it relates to social content