Social Media Coordinator - Events & Venues at Miller Sports + Entertainment | Sandy, UT

Social Media Coordinator - Events & Venues

Sandy, UT (On-site)

Salary Not AvailableMid Level3+ years expPart time

Posted 2 months ago

Job Summary

Own social media strategy and execution for a regional sports/entertainment brand, driving audience growth, across multiple channels, while aligning with brand guidelines and cross-functional teams.

Growth Ownership: Own social content planning, campaign execution, and weekly performance reviews with leadership.
Audience & Channel Focus: Target fans across FB/IG/TikTok/X with brand-safe creative and timely engagement.
Measurement & Compliance: Interpret campaign data to inform organic and paid content, maintain brand guidelines, and protect brand assets.

Job Description

Responsibilities

The Social Media Coordinator builds and oversees social media strategies and the planning and execution of content plans and campaigns.
They increase brand awareness and audience engagement across platforms (FB, IG, TikTok, X, etc).
The role demands excellent multitasking skills, creative thinking, brand understanding, and the ability to present ideas and results to business leaders.
The coordinator works closely with the marketing team, revenue departments, corporate communications, merchandise, events, creative, and other Miller Sports + Entertainment brands.
The position reports to the Director of Marketing - Social Media.
The role champions the company’s Mission and Vision and models the company Values.
Protect the moral, legal, and financial assets and wellbeing of the company.
Exemplify the company values of Stewardship, Integrity, Hard Work, and Service
Strive to achieve the company’s mission of Enriching Lives and the company’s vision of being the best place in town to work and do business.
Manage social media for MSE events and venues (America First Field, The Ballpark at America First Square, Zions Bank Training Facility, etc.) and any affiliated brands across all social media channels (IG, FB, X, TikTok).
Oversees existing and emerging social channels, including writing compelling copy, capturing photos and videos, partnering with the design team to build graphics, managing a robust content calendar, and moderating community engagement.
Identify and understand our various audiences
Interpret campaign performance data and apply insights into organic and paid content. Share insight with the team and leadership in a weekly business review.
Ensure alignment across all digital touchpoints and to ensure the accuracy of campaign reporting
Work with Guest Services and Operations to respond to negative online mentions and reviews and provide guidance on guest recovery strategy.
Develops and enhances brand guidelines that can be consistently applied to every post and community interaction. Acts as a leading voice in our guests’ brand experience.
Help educate revenue teams on best social media sellable assets and overall social media as a marketing tool.
Stay current on social media trends. Experiment and innovate, trying new tactics to help position the brand as a thought leader in the sports and entertainment social media space.
Set an example of outstanding attendance, positive attitude, and professionalism, including an orderly and safe work environment.
Other duties as assigned.

The Social Media Coordinator builds and oversees social media strategies and the planning and execution of content plans and campaigns.
They increase brand awareness and audience engagement across platforms (FB, IG, TikTok, X, etc).
The role demands excellent multitasking skills, creative thinking, brand understanding, and the ability to present ideas and results to business leaders.
The coordinator works closely with the marketing team, revenue departments, corporate communications, merchandise, events, creative, and other Miller Sports + Entertainment brands.
The position reports to the Director of Marketing - Social Media.
The role champions the company’s Mission and Vision and models the company Values.
Protect the moral, legal, and financial assets and wellbeing of the company.
Exemplify the company values of Stewardship, Integrity, Hard Work, and Service
Strive to achieve the company’s mission of Enriching Lives and the company’s vision of being the best place in town to work and do business.
Manage social media for MSE events and venues (America First Field, The Ballpark at America First Square, Zions Bank Training Facility, etc.) and any affiliated brands across all social media channels (IG, FB, X, TikTok).
Oversees existing and emerging social channels, including writing compelling copy, capturing photos and videos, partnering with the design team to build graphics, managing a robust content calendar, and moderating community engagement.

Identify and understand our various audiences
Interpret campaign performance data and apply insights into organic and paid content. Share insight with the team and leadership in a weekly business review.
Ensure alignment across all digital touchpoints and to ensure the accuracy of campaign reporting
Work with Guest Services and Operations to respond to negative online mentions and reviews and provide guidance on guest recovery strategy.
Develops and enhances brand guidelines that can be consistently applied to every post and community interaction. Acts as a leading voice in our guests’ brand experience.
Help educate revenue teams on best social media sellable assets and overall social media as a marketing tool.
Stay current on social media trends. Experiment and innovate, trying new tactics to help position the brand as a thought leader in the sports and entertainment social media space.
Set an example of outstanding attendance, positive attitude, and professionalism, including an orderly and safe work environment.
Other duties as assigned.

1-3 years of direct experience with social media in a professional setting.
Proven experience in building professional/corporate social media accounts and audiences.
Proficiency in Google suite products.
Familiarity with popular social media channels including, but not limited to, Facebook, Twitter, X, Instagram and YouTube.
Excellent writing and communication skills.
Strong understanding of social media and related technologies.
Familiarity with social media publishing, analytics, and social listening tools.
Ability to manage multiple tasks and project prioritization.
Ability to work independently and within a team to meet deadlines and accomplish goals.
Strong attention to detail and sense of urgency, willingness to try something new.
Must be able to communicate in English