Social Media Coordinator (DOW# 59975)

Responsibilities

• Plans, implements comprehensive marketing and social media strategies, encompassing publicity, promotion, advertising, and digital outreach to broaden the Department's public visibility and advance its educational and conservation initiatives.
• Ensures clarity, accessibility, and a consistent agency voice across all digital platforms, contributing to and informing decisions related to titles, layout, and overall content creation in a manner that accurately reflects the Department's mission, values, and established branding standards.
• Coordinates the strategic distribution of digital content across all platforms to ensure consistent and on-brand messaging, monitors social media and publication performance on an ongoing basis, identifies underperforming assets, and responds to public questions.
• Collaborates with supervisory staff to conduct comprehensive market and audience research that informs strategic communications planning and decision-making, evaluates digital performance metrics on a regular basis, and provides data-driven projections and recommendations for public engagement and outreach support.
• Works closely with biologists, conservation officers, and program staff to develop platform-specific strategies, support coordinated campaign planning, and ensure the timely, accurate, and effective delivery of information and messaging during key departmental events, public information and initiatives.

Requirements

• Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers.
• Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience.
• Pre-employment background investigation is required and is conditional pending results.
• Must possess and maintain a valid Driver's License.
• Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification as a condition of continued employment.