Social Media Coordinator

Responsibilities

• Execute the Club's social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness.
• Plan, manage, and maintain the Club's social content calendar while balancing scheduled campaigns with real-time opportunities.
• Capture, edit, and publish photo, video, and written content from matches, training sessions, community events, and Club initiatives, with an emphasis on platform-native short-form video.
• Provide comprehensive live matchday coverage, telling compelling stories before, during, and after each match.
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content.
• Collaborate with Marketing, Communications, Creative, Soccer Operations, and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets.
• Build and engage the Club's online community by monitoring social channels, interacting with supporters, and maintaining the Club's voice and brand standards.
• Analyze social media performance and audience insights to optimize content strategy, measure campaign success, and recommend continuous improvements.
• Train, mentor, and oversee social media interns while ensuring high-quality execution of day-to-day responsibilities.
• Support additional digital marketing, content creation, and Club initiatives as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or related field, or equivalent experience.
• 1–3 years of professional social media experience (internships and freelance experience considered).
• Demonstrated ability to create engaging, platform-native content across multiple social media channels.
• Strong understanding of social media algorithms, trends, audience engagement, and platform best practices.
• Experience producing mobile-first short-form video content.
• Proficiency with Adobe Creative Cloud, including Premiere Pro and Photoshop.
• Experience using CapCut or similar mobile editing applications.
• Strong writing and copyediting skills with excellent attention to detail.
• Experience interpreting social media analytics and using performance data to improve content strategy.
• Highly organized with the ability to prioritize multiple deadlines in a fast-paced, live-event environment.

Preferred

• Experience working in professional sports, collegiate athletics, entertainment, or live events.
• Working knowledge of the NWSL and the North American soccer landscape.
• Experience using Sprout Social, Emplifi, Later, Hootsuite, or similar social media management platforms.
• Experience using Adobe Lightroom and After Effects.
• Familiarity with sports photography and mobile content production.
• Experience collaborating with athletes, coaches, or public-facing talent.
• Bilingual English and Spanish preferred.