Responsibilities

• Create, execute, and analyze social media strategy through competitive research, messaging and audience identification.
• Implement content calendar and posting schedule to manage and plan specific and timely marketing campaigns.
• Generate, edit and publish daily/weekly content within each platform to build brand and increase visibility.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information for future outcomes.
• Maintains consistency of the online community by moderating content, providing initial responses to inquiries, engaging in dialogues and answering questions.
• Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.
• Develop and test methods for measuring the impact of social media programs.
• Collaborate with team in the development of ongoing and seasonal strategies and communications for all campaigns.
• Maintain up-to-date information on social media tools and trends.
• Perform other duties as may be assigned.

Requirements

• Associate’s degree in Marketing, Communications, Advertising, Business Administration, another related field, or two (2) years of relevant experience.
• Six months exposure to marketing related experience in any industry.
• Experience in social media content planning and execution.
• Proficient in Microsoft Office Suite.
• Exhibit knowledge and correct use of social media management tools.
• Knowledge of all digital platforms and their integration into traditional media.
• Copywriting and proofreading skills.
• Positivity and flexibility, works well with others.

Benefits

• Free gym membership
• Free access to employee health clinic
• Free lunch for casino & resort associates
• Earned wages access once per week for hourly Associates
• Pet insurance
• Paid vacation / sick time
• Medical / Dental / Vision
• 401(K) with company match
• College tuition reimbursement
• Short-term disability, long-term disability, and family leave