Responsibilities

• Channel and Marketing Strategy
• - Maintain the Foundation’s channel strategy, defining what belongs on each platform, why, and how channels connect with one another, email and giving pages.
• - Inform annual and campaign marketing plans with audience, platform and performance insights.
• - Develop distinct approaches for Instagram, Facebook, LinkedIn, YouTube/Shorts and emerging platforms such as TikTok.
• - Keep accounts consistent and current in partnership with URI’s central marketing team.
• - Monitor platform changes and higher education trends and recommend where to invest.
• Content Planning and Creation
• - Build weekly and monthly content calendars that balance planned campaigns, lo-fi native content, alumni and student creators, and timely cultural moments.
• - Maintain an always-on publishing rhythm aligned with alumni engagement and fundraising goals, making week-to-week publishing decisions.
• - Create original, channel-specific content, including short-form video, photography and copy, and cover signature events, including some evenings, weekends and regional travel.

Requirements

• Bachelor's degree and three to five years of work experience in social media, digital marketing or community management, including managing a channel or program.
• Experience building a channel strategy and an always-on content calendar.
• Short-form video skills, from shooting to editing in CapCut, Premiere or similar tools.
• Working knowledge of Meta Business Suite, LinkedIn, SproutSocial or a similar scheduling and analytics platform, and Canva or Adobe.
• Analytics skills, including setting goals, reading data and presenting results to senior leaders in plain language.
• Strong writing for a range of audiences and an editorial eye for which stories matter and how to tell them.
• Ability to generate ideas with a team and advocate for a recommendation.

Preferred

• Experience building ambassador, creator or influencer programs.
• Experience working with students, volunteers, freelancers or creators.
• Familiarity with online giving and event platforms such as GiveCampus, and with a CRM or donor database.
• Experience in higher education, advancement, alumni relations, college athletics or nonprofit work.

Benefits

• We offer competitive benefits, including medical, dental, and vision coverage, generous paid time off, and unparalleled retirement savings programs. Join our team of talented, mission-driven advancement professionals!