Responsibilities

• Act as a representative of USTA Social, collaborating with the broader USTA Coaching Content and Curriculum team to develop unique content around key initiatives and real-time events, while project-managing social-specific asset creation.
• Follow social media best practices by platform, optimizing content for sizing, relevance, and timing.
• Collaborate with social media, creative, and video content teams, and participates in regular brainstorming and pitch sessions.
• Maintain quality control standards by ensuring all copy is fact-checked and images are brand-appropriate, while adhering to brand guidelines and voice across platforms.
• Ensure all content is properly tagged (e.g., handles, tracking tags, hashtags, geo-location) and that correct links are used.
• Support the growth of reach and engagement across USTA Coaching social media platforms, leveraging performance data to refine and optimize content.
• Monitor daily news and trends related to tennis, pop culture, travel, and lifestyle to inform relevant content opportunities.
• Help grow and foster online community engagement around USTA Coaching topics that reflect the organization’s programs and offerings.
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Requirements

• Bachelor’s degree required
• 2+ years of experience in social media and/or digital marketing
• Strong content editing and creation skills, including experience with Adobe Photoshop, Premiere Pro, and content management systems.
• Demonstrated ability in storytelling and creative activation across social media platforms, including Instagram, Facebook, and YouTube.
• Excellent written and verbal communication skills.
• Ability to work creatively and efficiently in a fast-paced, dynamic environment.
• Knowledge of tennis, tennis coaching, professional tennis, entertainment, and pop culture; experience in a professional sports environment is a plus.
• Available to work nights/weekends and travel for events/assignments as needed
• Available to work onsite 2-3 days per week at the USTA National Campus in Lake Nona, FL