Responsibilities

• Deep knowledge of Canadian culture, entertainment, and social media conversations, with a strong understanding of what resonates with Canadian audiences
• Posts assets across social channels accurately and on time
• Writes captions, memes, and general copy for brand assets, as well as creative pitches that capture client’s attention and win approvals
• Participates in brainstorms and contributes creative ideas for client pitches on a daily basis, including tracking trends, priority talent and titles, and campaign schedules.
• Assists with scripting and creating social assets, pulling timecodes and sourcing images to create client-approved statics
• Fosters community and engagement across platforms by executing on strategy, capturing tone-of-voice and utilizing engagement driving tactics
• Supports accounts through weekly and monthly social reporting and performance analysis, identifying key trends, insights, and opportunities for future content and strategy
• Collaborates with Sr. Social Media Manager, Social Media Manager, Content Creator and other Social Media Coordinators to ensure all efforts are aligned with brand strategy
• Supports the Social teams by helping to execute strategies across multiple platforms and projects
• Assists with building out content calendars for brands and campaigns

Requirements

• 1-2 years experience working on social campaigns and community management with a major brand, ideally at a creative agency
• Experience in and passion for creative and social marketing
• Interest and passion for entertainment
• Love for popular culture, memes, and online trends
• Excellent organizational skills, attention to detail, and multitasking ability
• A love and talent for smart/witty copy
• Knowledge of social media best practices and current trends
• Demonstrated analytical skills
• Excellent oral, written, and interpersonal communication skills
• Strong initiative and problem-solving abilities