Responsibilities

• Create 3–4 pieces of original content per week across Instagram and TikTok
• Concept, shoot (where applicable), edit, and caption all content
• Execute advanced video editing including typography effects, transitions, and motion text
• Create and post 3–4 Instagram Stories per week that extend and complement feed content
• Actively engage with the smol community daily, including responding to comments, DMs, and engaging with relevant petite fashion, wellness, and lifestyle accounts to grow brand presence organically
• Maintain and evolve the smol brand aesthetic across all content
• Stay ahead of platform trends and adapt them to fit the smol world
• Manage and maintain a content calendar independently
• Analyze social media analytics and marketing performance data with Google Analytics and platform-specific insights to measure success and refine strategies

Requirements

• Advanced video editing skills. Typography effects, kinetic text, and motion design are a must
• Strong aesthetic sensibility. We're hoping you're able to look at smol's feed and immediately understand the world we're building
• Proficiency in your own editing tools (CapCut Pro, Adobe Premiere, After Effects, or similar). You must come with your own software
• Experience creating content for fashion, lifestyle, beauty, or wellness brands
• Deep understanding of Instagram Reels and TikTok algorithms and best practices
• Genuine community management skills. Responsive, warm, and on-brand in every interaction
• Self-directed and reliable. Able to manage scope independently without hand-holding
• Portfolio of past work is required
• Comfortable working directly with Founder on approvals and strategy

Benefits

• Flexible schedule