Responsibilities

• Execute daily social media operations for all BrightView accounts, including scheduling, publishing, monitoring, responding, and reporting.
• Create engaging, audience‑specific content on social media platforms that aligns with brand, editorial and compliance guidelines.
• Monitor all channels and engage with audiences by responding to comments, direct messages, and inquiries in a timely, on‑brand voice.
• Conduct social listening to identify brand mentions, trends, and potential reputation issues, escalating as necessary.
• Monitor, track, and respond to reviews on platforms such as Indeed, Glassdoor, and Google.
• Monitor review sentiment and escalate critical feedback to appropriate teams.
• Maintain accurate and consistent directory listings and online profiles across Google Business Profiles, Bing, Yelp, and BrightView website location pages.
• Assist with copywriting and editing for blogs and other digital content as assigned.
• Support the maintenance of BrightView’s multi-media content calendar, ensuring timely, relevant posting aligned with organizational objectives and key dates.
• Track, measure, report and optimize KPIs and engagement metrics.

Requirements

• Exceptional written and verbal communication skills, with an eye for detail and the ability to adapt tone for different platforms and audiences.
• Proven ability to create and manage high-quality, engaging content on major social media platforms.
• Ability to manage multiple tasks, deadlines, and priorities in a fast-paced environment.
• Proficiency with MS365 and Canva.
• Basic knowledge of SEO and web traffic metrics.
• Familiarity with social media management software (e.g., Hootsuite) and review management/local listings platforms (e.g., ChatMeter).
• Digital marketing experience (internships included).
• Photography and video capture/editing for social platforms.
• Experience in healthcare, behavioral health, or other regulated industries is a plus.
• Bachelor’s degree in marketing, Communications, Digital Media, Public Relations, or related field.

Benefits

• PTO (Paid Time Off)
• Immediately vested and eligible in 401k program with employer match.
• Company sponsored ongoing training and certification opportunities.
• Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance.
• Substance Use Disorder Treatment and Recovery Loan Repayment Program (STAR LRP)
• Tuition Reimbursement after 1 year in related field