BRI

Social Media Coordinator

Charleston, WV (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 days ago

Job Summary

Own the social media program end to end, driving content creation, community management, analytics, and paid campaigns across multiple platforms.

  • Develop strategies and content that align with brand goals.
  • Analyze performance and optimize campaigns and reporting.
  • Engage followers and manage partnerships to grow the community.

Job Description

Responsibilities

  • Develop and implement innovative social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create engaging content including graphics, videos, blog posts, and multimedia assets using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
  • Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
  • Analyze social media performance using analytics tools such as Google Analytics and platform-specific insights to optimize campaigns and report on key metrics.
  • Oversee paid advertising campaigns on platforms like Facebook Advertising to maximize reach and engagement.
  • Maintain strong relationship management with followers, influencers, and partners to foster community growth.
  • Stay updated on the latest trends in digital marketing performance monitoring, social media platforms, and media editing tools.
  • Answer incoming phone calls and direct them to the right person.
  • Greeting customers and taking payments though our software system.

Requirements

  • Proven experience in social media management and content creation across multiple platforms.
  • Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and other media editing tools.
  • Knowledge of social listening techniques and tools for market research and audience engagement analysis.
  • Expertise in digital marketing analytics including Google Analytics, web analytics, and marketing online analytics.
  • Skilled in social media content marketing strategies that drive brand awareness and customer interaction.
  • Ability to craft compelling copywriting for diverse audiences while maintaining brand voice consistency.
  • Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
  • Familiarity with SEO best practices, keyword research, and web analytics for performance optimization.
  • Excellent proofreading skills ensuring high-quality content output.
  • Outlook, Excel & Word

Benefits

  • 401(k) matching
  • Dental insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Salaries

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,085 salaries.

See all Social Media salariesSee more Social Media jobs
See all BRI salaries

Marketing Team

Marketing Team Size
178 (5% of company)
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~3.3K

Social Media Coordinator

BRI · Charleston, WV · On-site