Social Media Coordinator

Responsibilities

• Concept, capture, and edit social content, including short-form video, photos, behind-the-scenes moments, and event coverage.
• Write captions and copy that reflect Bad Birdie’s bold, playful, and inclusive voice, adapting content for each platform.
• Maintain the content calendar, coordinate assets and approvals, and schedule and publish accurate, timely posts across our social channels.
• Work with the brand team to turn launches, campaigns, athlete moments, and collaborations into engaging content, including relevant user-generated and influencer content.
• Monitor and respond to comments, messages, and mentions with personality, care, and sound judgment.
• Build relationships with followers and brand advocates, and actively participate in relevant golf and cultural conversations.
• Spot trends, memes, and timely brand opportunities; bring ideas to the team and act on those that fit our audience and brand.
• Coordinate customer issues with Customer Service and escalate sensitive conversations to brand leadership.
• Track content and community performance, including reach, views, engagement, follower growth, and sentiment.
• Share clear takeaways and recommendations; test new ideas and use results to improve content, timing, and posting cadence.

Requirements

• 1–3 years of relevant social media, community management, or digital marketing experience, with examples of content you personally created or channels you helped manage.
• Ability to capture and edit engaging short-form video and photos using accessible content creation tools.
• Strong writing skills, a sense of humor, and judgment about what fits a brand’s voice.
• Practical understanding of Instagram, TikTok, and other major social platforms, including publishing and performance analytics.
• Genuine interest in golf culture, sports, or lifestyle communities, with curiosity about Bad Birdie’s audience.
• Organization, attention to detail, and follow-through; comfort managing multiple priorities and taking ownership in a fast-moving team.

Preferred

• Experience creating content for apparel, golf, sports, lifestyle, or consumer brands.
• Experience using social scheduling tools and supporting user-generated, influencer, athlete, or partnership content.
• Experience capturing events and turning live moments into timely social stories.

Benefits

• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Generous PTO, plus personal and sick time
• 10 recognized company holidays
• Fairway Fridays for full-time Scottsdale HQ roles: Work in office Monday through Thursday, with the flexibility to work remotely on Fridays
• Allotted Work From Anywhere days for added flexibility throughout the year
• Quarterly company-wide events and team experiences
• A fully stocked office kitchen with complimentary snacks and drinks
• Heavily discounted Bad Birdie apparel