Responsibilities

• Own daily monitoring and response of direct messages, comments, and mentions across major social platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
• Assist in distributing UGC by reposting brand-aligned Instagram Story mentions & TikTok UGC in a timely manner.
• Support influencer program execution by assisting with outreach, coordination, and performance tracking.
• Stay on the pulse of social media trends across platforms and make timely, applicable suggestions for viral content formats to participate in.
• Collaborate closely with the Integrated Marketing team to assist in planning social content around key brand launches, collaborations, and partnerships.
• Work closely with the creative team and assist with digital asset management.
• Serve as the first point of contact for influencer, creator, partnership, and collaboration inquiries received via DMs or social channels.
• Respond to community questions, feedback, and issues in a timely, empathetic, and brand-aligned manner.
• Escalate customer experience, PR, or sensitive issues to the appropriate internal teams as needed.
• Maintain a consistent, distinctive brand voice while tailoring responses to each platform’s tone and audience expectations.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 1-3 years of experience managing social media communities, with a strong focus on DM engagement and real-time response.
• Must be available on weekends and evenings
• Proven experience handling influencer, creator, or partnership inquiries via social platforms.
• Exceptional written communication skills with a strong instinct for brand voice and audience nuance.
• Exceptional organizational skills.
• Deep understanding of major and emerging social platforms and their community norms.
• Ability to think quickly, exercise sound judgment, and communicate clearly in fast-moving social environments.
• Highly organized, proactive, and comfortable managing high volumes of inbound messages.
• Must be able to work in-office at least three days per week.

Preferred

• Experience with Dash Social, Meta Business Manager, and Lefty is a plus.