Social Media & Content Strategy Manager

Responsibilities

• Build & Evolve Our Organic Social Strategy
• Own Furniture.com's organic social strategy across Instagram, TikTok, Pinterest, and relevant emerging platforms.
• • Develop channel strategies grounded in clear audience, brand, and business objectives.
• • Help grow emerging Furniture.com social channels from the ground up.
• • Translate broader brand and marketing priorities into platform-native social storytelling.
• • Define the role each social channel plays rather than distributing the same content everywhere.
• • Develop recurring content franchises, formats, and editorial ideas that build a recognizable Furniture.com social presence.
• • Stay close to changing platform behaviors, cultural conversations, creator trends, and internet culture.
• • Identify moments where Furniture.com has a credible reason to participate and recognize the moments we should sit out.
• • Bring new opportunities and recommendations to Brand leadership proactively.

Requirements

• Must Have
• • 4+ years of experience in organic social, content strategy, brand marketing, or a closely related discipline.
• • Demonstrated experience owning organic social for a consumer-facing, retail, lifestyle, media, or culturally relevant brand.
• • Evidence that you've helped grow a social presence, not simply maintain an established account.
• • Deep understanding of Instagram and TikTok, with strong familiarity with Pinterest and emerging social platforms.
• • Strong instincts around social-native storytelling, short-form video, hooks, formats, platform behavior, and audience engagement.
• • Experience developing creative briefs and partnering effectively with designers or inhouse creative teams.
• • Excellent copywriting skills with a strong understanding of voice, tone, and platform-native writing.
• • Strong project-management ability and experience managing multiple concurrent content streams.
• • Comfort interpreting social performance data and turning it into creative and strategic recommendations.

Preferred

• Bonus Points • Passion for interiors, furniture, architecture, design, or home culture.
• • Experience working for a highly visual consumer brand.
• • Strong personal aesthetic and creative point of view.
• • Experience building a social channel or content franchise from zero.
• • Experience developing social-first video or working closely with production teams.
• • Experience creating content or maintaining your own social presence.
• • Familiarity with social listening or analytics platforms.
• • Experience identifying organic creative that successfully translated into paid media.