Social Media & Content Strategy Manager

Greenwood Village, CO (On-site)

$25/hr – $35/hrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive local social media to convert followers into booked consultations for Eden Health Clubs in Greenwood Village/South Denver.

  • Own the conversion path from content to booked appointment and DM funnel.
  • Must-have: 3–5 years running social with measurable bookings results.
  • Standout: Local market expertise and premium content production skills.

Job Description

Responsibilities

  • Consultation pipeline from social You are accountable for driving qualified local leads to book consultations — not for vanity metrics.
  • You will own the full conversion path from content to click to booked appointment: the content itself, the call-to-action strategy, the link-in-bio and DM funnel, story flows, and any offer or hook that moves someone from interested to scheduled.
  • You will review consultation attribution weekly and adjust accordingly.
  • Local audience strategy This is a Greenwood Village and South Denver market play.
  • You know this community, or you learn it fast.
  • You understand who our member is — primarily women 25–55 who are serious about their health, their body composition, and their long-term wellness — and you build content that speaks directly to her life, her goals, and her hesitations.
  • You identify local influencer and community partnership opportunities that extend reach organically into our target geography.
  • Content calendar and daily execution You build and manage a structured content calendar across Instagram, Facebook, and TikTok — typically 2–3 posts per day, prioritizing quality and conversion over volume.
  • Every piece of content has a clear purpose: brand credibility, audience growth, or consultation conversion.
  • You know which is which before you post it.

Requirements

  • 3–5 years running social media with a demonstrable lead generation outcome — not just growth metrics.
  • We will ask you to show us results tied to bookings, appointments, or revenue, not follower counts.
  • Fluency across Instagram, Facebook, and TikTok — organic strategy, content formats, algorithm behavior, and what actually converts in each environment.
  • Strong short-form video skills — shooting, editing, scripting.
  • You are comfortable on camera directing others and capable of producing polished content without a full production team behind you.
  • Experience in a health, fitness, wellness, or other high-consideration consumer category.
  • Local market instincts.
  • Design proficiency — you produce graphics that look premium, not templated.
  • Sharp written voice — you can write copy that sounds like a real person talking to someone they respect, not a brand announcement.

Preferred

  • You have worked inside a premium health club, medical fitness, or concierge wellness environment before.
  • You have built or managed a DM-to-booking conversion funnel and can walk us through how it worked.
  • You understand compliance considerations in health and wellness content — you know the difference between an experience claim and an outcome guarantee.
  • You have a network of local micro-influencers or community relationships in the South Denver market.

Benefits

  • Full benefits (medical, dental, vision, life and more)