Responsibilities

• TikTok Shop Affiliate Strategy & Program Leadership - Own the end-to-end strategy and execution of TikTok Shop affiliate programs across all assigned client accounts. - Define program architecture: creator targeting, product prioritization, sampling strategy, incentive structures, and GMV growth levers. - Set performance benchmarks and program goals in alignment with client objectives; own accountability for hitting them. - Identify what is working, what is not, and make rapid adjustments to improve content throughput, conversion, and affiliate GMV. - Stay current on TikTok Shop platform updates, algorithm shifts, and affiliate ecosystem changes — and translate those into program decisions ahead of the curve.
• Client Ownership & Relationship Management - Serve as the primary strategic point of contact for clients across your portfolio — leading calls, presenting performance, and driving program direction. - Translate client goals into executable program strategy; push back when needed, and bring clear recommendations rather than just updates. - Prepare and deliver weekly performance reports, monthly reviews, and strategic recommendations; proactively surface trends and opportunities before clients ask. - Own follow-through after every client touchpoint — nothing slips because you were the last one in the room.
• Creator & Affiliate Program Execution - Lead creator sourcing, outreach strategy, and affiliate activation across TikTok Shop Affiliate Center — with a focus on conversion potential and product-creator fit, not follower count. - Own the full affiliate approval, sampling, and activation workflow; maintain clean pipeline visibility across creator status, shipment tracking, content output, and GMV contribution. - Develop and refine outreach messaging, creator briefs, and activation sequences that consistently improve response rates and content output. - Re-engage underperforming creators, identify drop-off points in the funnel, and build systems to address them at scale. - Manage paid creator activations where applicable — tracking deliverables, usage rights, and performance against spend.
• Sampling & Backend Operations - Own sampling strategy and execution inside TikTok Shop Seller Center and Affiliate Center — approvals, volume management, product availability, and throughput monitoring. - Maintain full visibility into the sample-to-video funnel; identify where conversion is breaking and fix it fast. - Flag and resolve operational issues — low acceptance rates, out-of-stock products, weak content output — before they become client-level problems. - Build backend QA processes that catch errors early and keep program data clean and trustworthy.
• Reporting & Performance Intelligence - Own program reporting across GMV, content volume, affiliate participation, sample acceptance, click-through, and conversion — keeping data clean, current, and decision-ready. - Independently build, maintain, and optimize performance dashboards that give the team and clients real-time visibility into program health — not just interpret reports prepared by others. - Surface tactical opportunities from the data: creators to reactivate, products losing momentum, campaigns underdelivering on sample-to-video conversion. - Contribute performance insights that inform broader client strategy and new business recommendations.
• Systems, Process & Team Building - Build the SOPs, playbooks, and operational infrastructure that allow programs to scale beyond what any one person can hold in their head — and become a competitive differentiator in new business conversations. - As the team grows, you will be the person newer hires are onboarded into — set the standard for how this function runs. - Partner with offshore resources where applicable; own the briefing, QA, and output quality of anything they touch. - Identify gaps in tooling, workflow, or capacity and bring solutions — not just flags — to leadership.

Requirements

• 3+ years of experience in TikTok Shop affiliate marketing, creator commerce, influencer marketing, or social commerce — with direct, hands-on program ownership.
• Minimum 2 years of hands-on TikTok Shop Affiliate Center management across more than one brand or client. Candidates whose experience is limited to a single in-house shop will not be considered.
• Deep, working knowledge of TikTok Shop Affiliate Center and Seller Center — not surface-level familiarity. You know how the platform behaves and where the levers are.
• Demonstrated ability to own client relationships: leading calls, managing expectations, presenting performance, and driving strategy.
• Proven track record of driving GMV and maximizing Shop ROAS over sustained, multi-quarter cycles across creator and affiliate programs at scale.
• Proven ability to independently build, maintain, and optimize performance dashboards — not just interpret reports prepared by others. You pull the data, structure it, and act on what it tells you.
• Experience building or improving operational systems — trackers, SOPs, workflows — that make programs run faster and more consistently.
• Clear, direct communicator — with clients, creators, and internal teams. You write well, you run tight calls, and you do not let things get ambiguous.
• High ownership mentality; you do not wait to be asked and you do not let things fall through the cracks.

Preferred

• Agency or multi-client experience — comfortable context-switching across accounts with different products, goals, and maturity levels.
• Experience with paid creator or affiliate activations on TikTok.
• Background in e-commerce, DTC, or CPG brands with active TikTok Shop presence.
• Experience managing or mentoring junior team members or offshore resources.
• Familiarity with audit or new business workflows — supporting prospect research, gap analysis, or pitch prep.
• Exposure to or interest in Meta Affiliate programs as an adjacent and growing channel.

Benefits

• Base Salary Range: $85,000K–$100,000K per year, commensurate with experience, skills, and qualifications. Final compensation will be determined based on a variety of factors including relevant experience, depth of expertise, and business need.
• Excellent medical, dental, vision, and life insurance benefits
• 401K with company match
• Flexible PTO and Paid Company Holidays
• Remote-first environment
• $300 annual home office stipend
• $30 monthly internet stipend
• A culture that rewards accountability, revolutionary thinking, and resilience.