Social Media & Content Specialist

Garden City, NY (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own high-velocity social content creation and community-building for a wellness brand, blending on-camera storytelling with AI-assisted ideation to drive cross-channel engagement and conversion.

  • Content Production & Platforms: Build and publish short-form video across TikTok, IG Reels, and YouTube Shorts, including real-time shoots and on-camera direction.
  • Community & Partnerships: Engage followers daily, manage influencer programs, and track ROI to grow a vibrant, loyal audience.
  • Collaboration & Optimization: Work with global teams to maintain a living social calendar and quickly pivot based on platform analytics.

Job Description

Responsibilities

  • Spot daily trends on TikTok, Instagram Reels, and Shorts, and execute high-quality, engaging video content on the fly right here in the office.
  • Serve as the face and voice of our 'trend-tastic' video production, you should be comfortable on camera and confident in directing others.
  • Maintain a polished, highly engaging brand voice across all visual and written content.
  • Collaborate daily with our in-house marketing team and our offshore partners in India to build, manage, and execute a flawless global social calendar across our social channels (YouTube, Instagram, TikTok, Twitter/X, Reddit, Substack, etc.)
  • Ensure a seamless workflow from content ideation to approval and publication.
  • Cultivate a vibrant online community by actively engaging with followers, answering questions, and building lasting relationships.
  • Manage our influencer and brand ambassador programs, identifying the right voices to champion our wellness mission and tracking their ROI.
  • Partner with the E-commerce team to adapt top-performing social campaigns into high-converting CRM email blasts.
  • Proactively utilize AI tools to brainstorm concepts, draft captions, and streamline your daily workflow.
  • Monitor basic analytics natively within social platforms to see what’s hitting and what needs to pivot.

Requirements

  • Experience: 1-3 years of proven experience running social media accounts, creating short-form video content, or managing social communities for a brand (wellness, beauty, or lifestyle preferred).
  • The "Hustle" Gene: You are scrappy, inventive, and can make great content with an iPhone, good lighting, and a clever hook. No massive production budgets required.
  • Tech & AI Savvy: Proficiency in social platforms (TikTok, IG, YouTube, X), basic video editing apps (CapCut, Premiere Rush), and a strong desire to use AI to work smarter.
  • Collaboration: Strong ability to communicate across time zones and cultures, specifically with our global support teams.
  • Comfort with the Category: A genuine interest in the sexual wellness and intimacy space, approaching the topic with education, humor, inclusivity, and professionalism.
Vee International Inc. logo

Vee International Inc.

We’re a vertically integrated company redefining sexual wellness through ethical manufacturing, user-centric product development, and a relentless focus on quality, innovation, and impact.Our purpose is clear:To positively impact the lives of our customers and our employees.We create high-performance pleasure products and educational experiences that are inclusive, beautifully designed, and trusted by millions.Our full control over manufacturing ensures we deliver more value to the consumer and our retail partners. Every product is built using body-safe materials, engineered for durability, and optimized for accessibility across a good-better-best pricing strategy. We invest in automation and standardization to unlock scale and reduce cost—without compromising our ethics.We’re one of the few brands in our industry that practices ethical manufacturing—not just in marketing, but in action. Our overseas team members receive the same protections and safe working conditions we would expect here in the U.S.We’re guided by the EOS (Entrepreneurial Operating System), which keeps our teams aligned, nimble, and accountable. And we live by Harvard Business School’s motto:To earn a decent profit, decently.Our Core Values:Integrity - Beyond What's Right, What's TrueReliability - The Foundation of TrustHumility - Strength Through OpennessCommitment - The Power of Purpose-Driven DedicationInnovation - Courageously Creating TomorrowWe are committed to being known not just for what we make, but for how we make it—and how we treat the people behind every product. We believe reputation is earned through action, consistency, and a long-term view of impact.

Founded in 2007
Garden City, New York, USA
23 employees (6 in marketing)

Traffic Signals

Monthly Visitors
6.5K
Traffic Source Mix
Search
28.6%
Direct
48%
Referral
6.7%
Social
15.2%
Paid
1.4%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
3 (13% of company)