Responsibilities

• Create and maintain social media plans/calendars for all social platforms.
• Lead efforts to gather and create written and visual content for all social media platforms.
• Serve as a representative of the university in campus interactions and activities and engage with the Central community.
• Implement planned social media posts and respond in a timely fashion to comments and messages on the university’s main social media accounts.
• Use the university’s social media management tool for management and engagement of primary channels and college and department accounts, as well as search and monitor individual social media channels for engagement with relevant content, keywords, locations and hashtags.
• Monitor UCO’s online presence and escalate potential issues when appropriate to University Communications leadership.
• Create engagement reports to monitor success on digital platforms.
• Build strong relationships with members of the campus community and engage in campus events and activities.
• Assist with university online calendar content.
• Assist with management of UCO’s student influencer group, Broncho Bunch.

Requirements

• Requires associate degree or vocational training in communications, public relations, marketing or related field, 1+ year of relevant work experience (including internships/student employment) or equivalent combination of education and experience.
• Knowledge and experience with social media management.
• Basic video editing, photography and graphic design skills.
• Strong grammar and composition skills.
• Strong verbal and written communication skills.
• Strong organizational skills including attention to detail and multi-tasking skills.
• Motivated, positive, self-starting attitude with strong work ethic.

Preferred

• Bachelor’s degree in communications, public relations, marketing or related area.
• Familiarity with university environment.
• Working knowledge of AP Style and digital accessibility principles.