Social Media & Content Specialist

Responsibilities

• Develop and execute engaging social content that brings Sterilite products to life in useful, relevant, and creative ways.
• Create short-form video content, including Reels and YouTube Shorts, using a smartphone and tools such as Canva, CapCut, or similar platforms.
• Manage Sterilite’s social media calendar and day-to-day publishing across Instagram, Facebook, Pinterest, YouTube, LinkedIn, and other relevant platforms.
• Keep up with social trends and emerging platforms, including TikTok, and identify opportunities that make sense for the Sterilite brand.
• Write engaging social copy and blog posts that support Sterilite’s content strategy.
• Work with our in-house photographer and Marketing team to develop larger or more polished creative assets when needed.
• Find resourceful ways to create effective content using existing assets, products, smartphone video, user-generated content, and other available resources.
• Manage and monitor ratings and reviews through Bazaarvoice and help identify trends and opportunities from consumer feedback.
• Use Google Analytics, social platform analytics, and other digital tools to track performance and understand what is working.
• Report on results and use those insights to improve future content and digital marketing efforts.

Requirements

• 2+ years of experience in social media, digital marketing, content marketing, communications, or a related field.
• Strong social media instincts and the ability to develop content ideas independently.
• Experience creating short-form social video and confidence capturing quality content with a smartphone.
• Strong writing and editing skills, with the ability to write everything from a social caption to a longer-form blog post.
• Hands-on experience with Google Analytics, Bazaarvoice, social media management platforms, and social analytics tools.
• Experience with Canva, CapCut, or similar content creation tools.
• A self-starter who takes ownership, follows through, and is comfortable moving projects forward without needing detailed direction.
• Resourceful and practical, with the ability to produce strong work without relying on large production budgets.
• Organized and detail-oriented, with the ability to manage multiple projects and priorities at the same time.
• Comfortable using data to understand performance and make recommendations.

Benefits

• starting rate commensurate with your experience.
• Sterilite's excellent benefit program that includes paid vacation time, health insurance, Health Savings Account (HSA), dental, vision and life and AD&D insurance, short-term disability, 401(k) retirement plan with a match, product discounts, and educational reimbursements.