Social Media & Content Specialist

Responsibilities

• Photograph, film, and edit content at education courses, trade shows, events, and dental practices, working directly with clinicians and key opinion leaders.
• Design social graphics, thumbnails, and short-form videos using Adobe Creative Cloud, and partner with the design team on larger projects.
• Plan and manage the social media calendar across Instagram, Facebook, LinkedIn, and YouTube, with a focus on clinical and educational content.
• Run paid social campaigns on Meta and LinkedIn, including customer list targeting, custom lead generation forms, and event promotion.
• Manage and optimize ad budgets, conduct A/B testing on ad creatives and targeting, and continuously improve campaign metrics (CPL, CPA, CTR, ROAS).
• Conduct competitor research and benchmark industry trends across social media platforms to identify growth opportunities and optimize brand positioning.
• Track performance using platform analytics and AI tools, delivering structured monthly reports and actionable insights to the Marketing team to refine overall digital strategies.
• Engage with followers and respond to comments and messages from dental professionals to build a strong community.
• Use AI tools to speed up copywriting, editing, and reporting, while ensuring all ad messaging and content comply with medical device and healthcare marketing regulations.
• Support internal employees and teams in sharing official content.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• 2–4 years of experience in social media, content marketing, or paid campaign management.
• A strong portfolio of photography, video, and social graphics produced by yourself.
• Proficiency in Adobe Creative Cloud (Photoshop, Premiere Pro, Lightroom).
• Hands-on experience with DSLR/mirrorless cameras, lighting, and audio equipment.
• Solid working knowledge of Meta Business Suite, Meta Lead Forms, and LinkedIn Campaign Manager, with a strong ability to analyze campaign analytics.
• Regular and practical use of AI tools for content creation, data analysis, and reporting.
• Strong written and verbal communication skills, comfortable interacting with clinicians and stakeholders.
• Valid driver's license and ability to travel up to 30%, including some evenings and weekends.

Preferred

• Experience in the dental, medical device, or healthcare industry.
• Proven experience setting up and managing Meta Lead Forms and native LinkedIn Lead Gen Forms for lead capturing.
• Experience conducting competitive intelligence and social media benchmarking.

Benefits

• Health, Vision & Dental Insurance: Comprehensive coverage for you and your family
• Life Insurance & AD&D: Basic Life Insurance and AD&D, 100% company-sponsored
• Disability Insurance: Short-term and long-term disability, 100% company-sponsored
• 401(k) Plan: Company match up to 5% of salary
• Paid Time Off: 15 days in the first year (6 vacation + 9 sick days), increasing to 20 days from the second year
• Birthday PTO: One paid day off on your birthday
• Paid Holidays: 10 paid holidays per year