Social Media and Content Specialist - Employee

USA (On-site)

$63K/yr – $65K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the social content calendar and daily copy across multiple platforms, turning complex health programs into clear, donor-friendly storytelling while engaging diverse audiences and building online trust.

  • Ownership: Manage cross-channel content planning, platform tuning, and publishing cadence to drive engagement and donations.
  • Audience & formats: Adapt messaging for donors, peers, and activists; test formats and trends to boost reach and impact.
  • Measurement & optimization: Use real-time analytics and KPIs to inform asset requests, approvals, and performance improvements.

Job Description

Responsibilities
  • Build and maintain the social content calendar across all Project HOPE channels with a focus on LinkedIn, Instagram, X, Facebook, and TikTok
  • Write engaging and educational copy for daily posts, video scripts, and graphics while thoughtfully adapting messaging for diverse audiences from major donors and organizational peers to young activists learning about Project HOPE on TikTok
  • Schedule and publish posts, thoughtfully optimized for each platform
  • Maintain brand voice consistency across all channels to ensure authenticity and emotional resonance
  • Translate complex program information into clear, accessible, and persuasive copy
  • Create content that drives engagement and action
  • Submit image and video asset requests to the creative team with clear specifications and manageable timelines
  • Track asset progress through the approval pipeline when collaborating with the creative team
  • Coordinate with additional Project HOPE teams as needed to support creative production
  • Monitor and engage with comments, replies, DMs, and community discussions daily to build extended trust with audiences online
Requirements
  • Bachelor's degree
  • 3-5 years of professional social media experience
  • Proven track record of creating content that drives measurable engagement or donations
  • Experience writing for diverse audiences and cultural contexts
  • Strong understanding of ethical storytelling practices, particularly regarding vulnerable populations
  • Demonstrated ability to write compelling copy with proven results
  • Growth mindset a must. Experience setting KPIs and leveraging analytics to track toward goals.
  • A fine eye for editing, grammar, punctuation; a close ear for appropriate tone across moments and messaging
  • An eye and voice for great storytelling with utmost respect and sensitivity toward people of all cultures
  • Must be available when needed on nights and weekends, especially during crisis communications and emergencies
Nice to have
  • Prior agency or in-house role
  • Multilingual, e.g., Arabic, other
  • Video editing experience
Benefits
  • Project HOPE offers comprehensive benefits as part of the total compensation package, including health, dental, vision and life insurance, 403(b), paid leave, and much more. For more information about our benefits please visit our benefits page.
Project HOPE Namibia (PHN) logo

Project HOPE Namibia (PHN)

Project HOPE has been working to address the burden of HIV in Namibia since 2002. In partnership with local organizations and in close coordination with the Ministry of Health and Social Services and the Ministry of Gender Equality and Child Welfare, we implement programs funded by PEPFAR/USAID and UNICEF to help at-risk populations across the country access treatment, education, counselling, and opportunities to improve their income.

Founded in 2002
Windhoek, Khomas, NAM
243 employees

Traffic Signals

Monthly Visitors
94.5K
Monthly Google Ads Budget
$80.9K
Traffic Source Mix
Search
47.6%
Direct
43.7%
Referral
6.4%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~243