Social Media & Content Specialist

Responsibilities

• Plan and manage a social calendar at least two to three weeks ahead.
• Run our day-to-day organic social presence, with Instagram as the primary channel. Our current cadence is three grid posts per week and Stories Monday through Saturday.
• Help grow AUTER across Facebook, Pinterest and TikTok, adapting content for each platform.
• Create original product, styling and behind-the-scenes content—not just organize or repurpose existing material. Take the initiative to shoot simple content between formal production days.
• Join occasional photo or content shoot days to capture social-first material.
• Turn our existing photography and video into strong, usable assets, including Reels, Stories, carousels and short-form edits.
• Write captions and other copy in AUTER’s brand voice.
• Manage comments, mentions and DMs with warmth and good judgment, escalating customer-service or sensitive issues when needed.
• Collaborate with us on email marketing, including planning campaigns and building emails in Klaviyo.
• Keep social assets organized and easy for the team to find and reuse.

Requirements

• Experience creating and managing social content, ideally for a fashion, luxury, lifestyle or consumer brand.
• A strong visual eye and examples of content you’ve personally created.
• Confident short-form video editing skills and familiarity with tools such as CapCut.
• Strong writing skills and the ability to learn and maintain a brand voice.
• Experience with Instagram and Meta Business Suite; familiarity with Pinterest and TikTok is a plus.
• Good organization, follow-through and the ability to work proactively without waiting for every next step to be assigned.
• Comfort balancing creative work with the daily rhythm of publishing and community engagement.
• Klaviyo or other email marketing experience is a plus, but not required.