Social Media Coordinator

Responsibilities

• Film, edit, and produce engaging short-form videos, Reels, TikToks, product tutorials, and behind-the-scenes content.
• Regularly appear on camera, demonstrate products, and participate in or host TikTok Live and other live sessions.
• Capture content featuring products, team members, launches, events, and brand activations.
• Create graphics, captions, and platform-specific content using CapCut, Canva, Adobe, or similar tools.
• Schedule and publish content across TikTok, Instagram, Facebook, YouTube, Pinterest, and other relevant platforms.
• Support the social content calendar, campaigns, product launches, and promotions.
• Monitor trends and proactively pitch creative ideas aligned with our brand.
• Ensure all published content meets brand, quality, and accuracy standards.
• Engage with followers through comments, messages, and social interactions.
• Identify and escalate customer concerns or sensitive conversations.

Requirements

• 2+ years of professional social media or content creation experience.
• Demonstrated ability to personally film and edit short-form video content.
• Proficiency with CapCut, Canva, Adobe Creative Suite, or similar tools.
• Strong understanding of TikTok, Instagram, and emerging social trends.
• Comfortable regularly appearing on camera and participating in live social content.
• Strong creative instincts, writing skills, attention to detail, and organizational abilities.
• Ability to work independently, manage multiple priorities, and respond positively to feedback.
• Passion for beauty, haircare, textured hair, and digital culture.
• Availability to support occasional events, shoots, or live sessions outside standard business hours.

Preferred

• Experience creating content for a beauty, haircare, lifestyle, or consumer brand. Familiarity with TikTok Shop, Sprout Social, and social-commerce content is a plus.

Benefits

• Medical, dental, and vision insurance (eligible after 90 days)
• 401(k) with employer matching eligibility after one year
• 15 paid time off days and 7 company-observed holidays
• Employee product discounts and Plum Benefits
• Career growth opportunities within a rapidly expanding company