Social Media Director

Responsibilities

• Lead Roarke Regenerative’s social media presence across all major platforms.
• Oversee the development and execution of social media strategies that advance the organization’s mission, expand audience reach, and strengthen supporter engagement.
• Plan and publish content.
• Manage social media calendars.
• Monitor performance metrics.
• Optimize campaigns for awareness and conversion.
• Collaborate with internal teams to translate environmental projects, impact updates, and partnership initiatives into compelling narratives, posts, and campaigns.
• Respond to community interactions.
• Coordinate digital campaigns with public relations efforts.
• Ensure brand consistency across channels.

Requirements

• Demonstrated expertise in Social Media Marketing and Social Media Optimization (SMO), including strategy development, campaign execution, and analytics.
• Strong Communication and Public Relations skills, with the ability to represent the organization’s mission clearly and build relationships with online communities and partners.
• Proficiency in Content Strategy, including audience targeting, platform-specific planning, and aligning content with broader marketing and fundraising goals.
• Experience managing social media for nonprofits, environmental organizations, or mission-driven brands is highly beneficial.
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite, native platform insights).
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines in a fast-paced environment.
• Strong writing and editing skills, with an eye for visual storytelling and collaboration with design or multimedia teams.
• Bachelor’s degree in Marketing, Communications, Public Relations, Environmental Studies, or a related field, or equivalent relevant experience.

Benefits

• 100% employer-paid premiums for medical, dental, and vision insurance for employee and eligible dependents
• 401(k) retirement plan with generous company match, fully vested upon enrollment
• Executive financial planning services, employer-subsidized
• Employer-paid life insurance and long-term disability coverage
• Paid time off: 25 days annually, plus 12 company holidays
• Fully paid parental leave: 18 weeks for all parents, regardless of gender or path to parenthood
• Paid sabbatical following five consecutive years of employment
• Hybrid work schedule with three days on-site and two days remote, at manager discretion
• Annual professional development allowance, inclusive of relevant certifications, conference attendance, and continuing education
• Tuition reimbursement for approved graduate coursework