Social Media & Content Specialist

Responsibilities

• Create Beautiful, Engaging Social Content
• Design and produce Instagram Reels, carousels, Stories, graphics, and short-form videos.
• Turn skincare education, product launches, blog content, and marketing campaigns into compelling social content.
• Develop strong hooks, engaging visuals, and captions that encourage people to watch, save, share, and engage.
• Work with our existing photography, video, product assets, and educational resources.
• Create original social-first concepts that reflect the AOS brand.
• Help maintain a consistent, polished, recognizable visual identity across our social channels.
• Know What's Trending
• Stay current with Instagram, TikTok, and emerging social media trends.
• Recognize trending formats, sounds, editing techniques, and storytelling styles.

Requirements

• Have a natural instinct for social media and understand what makes content engaging.
• Have a strong portfolio demonstrating excellent visual design and creative judgment.
• Are proficient with Canva, Photoshop, or similar design tools.
• Can create and edit engaging short-form videos.
• Are comfortable using AI creative tools and eager to explore new ones.
• Understand how to write compelling hooks and social captions.
• Can quickly learn and adapt to a brand's voice.
• Are curious, creative, and regularly bring new ideas forward.
• Can independently take a concept from idea to finished content.
• Are organized, detail-oriented, and able to meet deadlines.

Preferred

• Experience in beauty, skincare, wellness, or ecommerce is a plus, but not required.