Job Title: Social Media and Content Specialist
Position Location: Raleigh, NC. Hybrid - In office 3 days a week.
Job Summary
The Social Media & Content Specialist is responsible for developing and executing comprehensive content and social media plans that engage members, employees, and the community. This role manages content creation across multiple platforms, including social media, newsletters, blogs, and other marketing communications, and oversees social media advertising campaigns to drive engagement, growth, and conversions.
The specialist applies analytics, audience insights, and best practices to optimize content performance, strengthen brand presence, and support marketing objectives. Additionally, the role manages newsletter strategy, production, and distribution to ensure timely, relevant, and engaging communications to members.
As a key contributor to the Coastal team, your responsibilities will be:
(30%) Social Media Planning & Management

• Develop and execute social media plans, including content calendars, audience targeting, and posting schedules to maximize engagement that drives new member and product conversions.
• Monitor engagement, track trends, and implement best practices to enhance brand presence and member interaction.
• Align social media efforts with broader marketing campaigns, organizational initiatives, and compliance requirements.
  

(25%) Content Creation & Management

• Write, edit, curate, and manage content for social media, newsletters, blogs, email communications, and other digital or internal platforms.
• Plan, manage, and distribute newsletters to ensure timely delivery and relevant, engaging content for members.
• Ensure all content reflects brand standards, campaign objectives, and audience relevance.
• Collaborate with marketing colleagues, business units, and external partners to produce high-quality, engaging content that drives awareness and engagement.
• Repurpose and adapt content across multiple channels to maximize reach and impact.
  

(20%) Member & Employee Advocacy Programs

• Develop and implement programs to encourage member and employee social media advocacy.
• Leverage user-generated content and testimonials to amplify Coastal's reach and credibility.
• Provide guidance and resources to support internal participation in social campaigns.
  

(15%) Social Media Advertising & Campaign Optimization

• Plan, execute, and optimize paid social campaigns, including targeting, budgeting, and creative testing in coordination with the digital marketing specialist.
• Monitor performance, adjust strategies, and ensure campaigns meet growth, engagement, and conversion goals.
• Collaborate with internal and external partners to maximize campaign ROI and maintain brand consistency.
  

(10%) Analytics, Reporting & Continuous Improvement

• Track and analyze social media and content performance metrics, including engagement, reach, traffic, and conversions.
• Prepare reports and dashboards to share insights with marketing leadership.
• Recommend improvements to content, posting strategies, and social campaigns to continually enhance results.
  

Interested? Here are the qualifications we need to see on your resume:
Experience

• Five years of experience in social media management, content creation, or a related field
• Experience with financial services or credit union marketing preferred
  

Education

• Bachelor's degree in marketing, communications, digital media, or a related area; or four years of additional experience in lieu of degree
• Advanced coursework or certification in social media strategy or content marketing preferred
  

For consideration visit https://coastal24.applicantpool.com/jobs/ . You can also scroll back up to the top of this page to the "Apply Now" section.
Deadline for Application: All resumes must be received on or before 5/12/2026
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at jkedra@coastal24.com. Request for reasonable accommodation will be considered on a case by case basis.
"It's our duty to create a workplace and company culture where everyone feels heard and valued, and is appreciated for their unique backgrounds, experiences, and perspectives. At the end of the day, what truly matters is that every person who walks through our doors believes that they are an integral part of our team and can bring their best, true self to work each day. Building a culture of inclusivity means creating an environment where everyone thrives and succeeds together."

• Tyler Grodi, CEO
  

VEVRAA Federal Contractor
Equal Opportunity/Affirmative Action Employer
Minority/Female/Disability/Veterans