Social Media and Content Specialist at Ball State University | Muncie, IN | $42K/yr – $47K/yr

Ball State University

Social Media and Content Specialist

Muncie, IN (Remote)

$42K/yr – $47K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive Ball State Online social content and storytelling to support enrollment growth.

Own the creation and editing of digital and print content across websites, blogs, email, and marketing materials.
Must-have: Create social media content including short-form video (shooting/editing) for mobile audiences.
Standout: Data-informed content optimization across platforms to boost reach, engagement, and enrollment pathways.

Job Description

Responsibilities

Create and edit compelling content for digital and print platforms, including websites, blogs, email, and marketing materials.
Plan, write, schedule, and publish social media content that aligns with campaign goals, audience needs, and platform trends.
Create short-form video content (e.g., Reels, TikToks, YouTube Shorts), including scripting, filming, editing, and optimizing for engagement.
Optimize content for discoverability through platform search behaviors (titles, captions, keywords, hashtags, and trending query formats).
Develop feature stories, testimonials, and social-first narratives using content obtained by conducting interviews with students, alumni, and faculty.
Stay up to date on trends and tools in short-form video, social media platforms, and digital engagement strategies.
Develop social-first FAQ content that addresses common questions and barriers.
Brainstorm content, develop and review integrated marketing campaigns, in collaboration with team members.
Maintain consistent messaging across platforms while tailoring tone and format to suit specific audiences.
Monitor comments and engagement patterns to identify emerging questions, misconceptions, and content opportunities.

Requirements

Bachelor’s degree in journalism, communications, marketing, digital media, or a related field.
Demonstrated experience in creating social media content, including short-form video (internships, freelance, student media, or part-time roles acceptable).
Strong storytelling, writing, and editing skills for social platforms.
Basic video production skills, including shooting and editing short-form video for mobile audiences.
Familiarity with platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Demonstrated experience in writing and content creation (professional experience, internships, student media, freelance, and/or part-time roles).
Excellent interpersonal skills, including the ability to conduct interviews and collaborate with others.

Preferred

Experience managing or contributing to social media accounts for an organization, brand, or campaign.
Comfort being on camera or directing others for social media video.
Experience using content planning or publishing tools (e.g., Canva, Sprout Social, Hootsuite).
Knowledge of AP Style and brand voice standards.
Exposure to higher education marketing or storytelling, especially for adult learners or online education.
Familiarity with video metrics and analytics.

Benefits

paid 24 vacation days
12 sick days
10 holidays a year
paid parental leave (6 weeks)
affordable health and dental insurance
robust long-term disability and life insurance plans
a range of retirement benefits to provide financial security to you and your family.
90 percent of your child(ren)’s undergraduate college tuition at Ball State
100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition
This offer is good from the very first day you start. It’s just one way we do our part to uplift you.

Ball State University

Ball State’s tradition of innovation and distinction began with the generosity of the five Ball brothers, local industrialists who produced the famous Ball canning jars. To help fill Indiana’s need for more and better teachers, they bought the property of a defunct school in Muncie and gave it to the state. What was founded as a small teacher training college in 1918 is now a comprehensive, world-class university.We embrace the Ball family’s legacy symbolized by the iconic Beneficence statue on our campus—the enduring values of excellence, innovation, courage, integrity, inclusiveness, social responsibility, and gratitude. These values are the watchwords for our next century.bsu.edu/discover

Founded in 1918

Muncie, Indiana, USA

bsu.edu