Responsibilities

• Create brand awareness through websites, social media, and internal marketing.
• Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer through data.
• Creating company newsletters, eblasts and ads.
• Social media postings and design (Instagram, Facebook, LinkedIn) Researching and implementing SEO & SEM.
• Analyze and track website traffic, set goals to increase traffic.
• Capture and edit creative photos and videos of products and business operations.
• Other tasks as assigned by ownership and management teams.
• Present inspired concepts to the sales and management teams and collaborate ideas effectively.
• Work with the marketing and sales team to identify and leverage any consumer insights and trends that can turn into action specifically as it relates to category management and new product development driving sales growth.
• Travel between both businesses may be required to meet with department managers or for marketing work involving photo/video shoots or product design.

Requirements

• Must be self-motivated- once projects are assigned this position works with minimal to no supervision.
• Ability to prioritize tasks assigned and meet deadlines accordingly.
• Familiar with SEO
• Photography and videography skills a plus
• Able to use Word Press and other graphic arts programs.
• Must have strong vocabulary and spelling skills.
• Compelling and creative descriptions of products, services, company history, etc.
• Present new ideas that will help grow the business and brands.
• Two to four years related experience and/or training; or equivalent combination of education and experience.
• This position requires a well-organized individual that is self-motivated and takes charge, is dependable and responsible, enjoys new opportunities and challenges, enjoys working with and developing people, deals with criticism calmly and effectively, is careful about detail and is thorough in completing tasks as assigned and on time, is flexible and open to change.