Hapa Kristin

Social Media & Content Marketing Coordinator

Los Angeles, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive mobile-first social content and influencer partnerships for a beauty brand, owning end-to-end content from creation to posting and performance review.

  • Must-have: 1–2 years of brand social media experience or a strong growth-focused portfolio
  • Standout: Mentorship from the Marketing Manager and a store-as-content-studio setup

Job Description

Responsibilities

  • Plan, shoot, and edit content for Instagram and TikTok (Reels, Stories, carousels)
  • Manage daily posting, community engagement, and DMs
  • Track performance metrics and refine strategy based on data
  • Spot trending audio, formats, and cultural moments — and act fast
  • Lead content for seasonal campaigns, product launches, and store events
  • Discover and build relationships with influencers in the beauty/lifestyle space
  • Coordinate gifting, collaborations, and UGC campaigns
  • Track partnership performance and grow long-term relationships
  • Network at events and represent the brand IRL
  • Capture authentic in-store moments and behind-the-scenes content

Requirements

  • 1–2 years of brand social media experience, OR a personal portfolio showing growth and creativity
  • Mobile content native — you can shoot, edit, and post professionally from your phone
  • Skilled with CapCut, InShot, Canva (or similar)
  • Deep understanding of Instagram & TikTok algorithms and trends
  • Comfortable on camera and engaging with people in person
  • Genuine passion for K-beauty, colored contacts, or the beauty/fashion space
  • Self-starter who spots opportunities and acts on them
  • Strong written English for captions and brand voice

Preferred

  • Experience with Later, Sprout Social, or Meta Business Suite
  • Photography or videography skills beyond mobile
  • Existing influencer network in the beauty/lifestyle space
  • Bilingual (Korean, Spanish, or other)
  • Familiarity with colored contact lenses

Benefits

  • Health, dental, and vision insurance
  • 401(k)
  • Paid time off
  • Employee discount + complimentary Hapa Kristin products
  • Creative freedom to shape a growing brand's voice
  • Direct mentorship from our Marketing Manager
  • A dynamic environment at the intersection of K-beauty and content