Responsibilities

• Visual Narrative & Production: Shoot, direct, and produce campaign-grade social content. You will elevate raw captures into refined, luxury assets through expert editing and color grading.
• Strategic Trend Translation: Monitor the "chronically online" landscape to identify cultural shifts, translating them into the TACORI vernacular without compromising brand integrity.
• Editorial Voice: Own the written word across social channels, crafting elevated, "quiet luxury" copy that feels like an editorial caption rather than a marketing blurb.
• Community Curation: Manage high-touch engagement across Instagram, TikTok, Pinterest, and Reddit, cultivating a sophisticated community with a tone that reflects our Glendale atelier’s craftsmanship.
• Performance Art: Analyze content performance through a qualitative and quantitative lens, refining the aesthetic strategy to maximize brand equity and engagement.

Requirements

• The Experience: 5+ years of experience in social media, content creation, or art direction, preferably within the luxury, jewelry, or high-fashion sectors.
• The Eye: You possess a "luxury-level" aesthetic. You understand lighting, framing, and the nuance of premium pacing in short-form video.
• The Toolkit: Proficient in mobile and professional capture; an expert in editing suites (Adobe Premiere, CapCut, or similar) with a high standard for color theory.
• The Pulse: You are deeply embedded in internet culture and understand the technical nuances of TikTok, Instagram, and emerging platforms.
• The Precision: Highly organized and proactive, capable of managing a content pipeline that meets the exacting standards of a global design house.

Preferred

• Experience navigating high-intent communities like Reddit.
• A background in working with high-profile creators or luxury influencers.
• Experience in the fine jewelry or bridal industry, fashion or luxury industry.