Responsibilities

• Manage RMEF’s and OutdoorClass social media channels (Facebook, Instagram, YouTube, X, LinkedIn, and others) under direction of department leadership
• Plan, source, edit and produce engaging photos and short-form video content under the direction of department leadership for use across RMEF's and OutdoorClass’s social media platforms, website, digital communication pieces, and email marketing campaigns ensuring alignment with RMEF’s mission and brand identity
• Lead day organic social campaigns for RMEF and OutdoorClass across Meta and similar platforms
• Develop, support, and maintain a strategic, platform-specific social content calendar in alignment with revenue, marketing, and communications goals
• Monitor and report on social engagement across platforms, manage community interactions responding to comments, messages and mentions while identifying trends and opportunities for increased visibility, audience growth and engagement
• Analyze organic social content and campaign performance, providing data-driven reports and actionable insights
• Support outreach efforts with sponsors, influencers, and content partners in collaboration with department leadership
• Collaborate cross-functionally with internal teams to support integrated campaigns and consistent messaging across digital channels
• Assist in identifying emerging social media trends, platform updates, and audience engagement while supporting the development of social media best practices, workflows, and content standards

Requirements

• Bachelor's degree in marketing, communications, digital media, journalism, public relations, or a related field preferred (equivalent combination of education, job-related training and experience may be considered)
• Three to five years of professional experience in overseeing social media platforms for a brand or organization
• Strong portfolio demonstrating expertise in creating and leading impactful social media content strategies that specialize in short-form video and compelling digital storytelling