Social Media & Content Manager - Printique

New York, USA (Hybrid)

$80K/yr – $85K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead social media and content programs for Printique and ARC to build brand presence and creator partnerships.

  • Must-have: 4+ years in social media management and content creation with evidence of video production.
  • Standout: Direct ownership of cross-channel campaigns and creator collaborations.
  • Standout: Experience with influencer outreach and cost-effective content production.

Job Description

Responsibilities

  • The Social Media and Content Manager will play a crucial role in shaping our brand’s online presence and engaging with our audience across various social media platforms.
  • This role will lead Social Media for Printique and Adorama Rental Company (ARC), as well as be the point person for all ARC marketing needs.
  • Content Creation & Execution: Manage the development of high-quality social media content, ensuring strict adherence to brand guidelines.
  • Plan, script, shoot, and edit engaging platform-specific video content, including short-form Reels, TikTok videos, and IG Stories, as well as high-quality still imagery
  • Execute all necessary copywriting for in-graphic text, titles, headings, and both short-form and long-form captions.
  • Content Timeline and Strategy (hooks, trending audios, holidays, and events)
  • Scouting content and potential brand collaborations at Photo and Art Events and Fairs
  • Video and Photo (On iPhone, DSLR, and Osmo Pocket Gimble)
  • Blog Writing

Requirements

  • Bachelor's degree in graphics, marketing, communications, or a related field
  • 4+ years of social media management
  • 4+ years of content creation including graphics, reels, motion graphics, and videos
  • Proficiency in graphic design software and apps including Photoshop, Premiere, Canva and Unfold
  • Experience using Wordpress for website and blog management
  • Strong knowledge of copy writing
  • A team player who thrives in a fast-paced, dynamic environment
  • Strong organizational skills with the ability to manage multiple projects and deadlines
  • Flexibility and adaptability to changing priorities and strategies quickly
  • Experience with AI-driven marketing tools and strategies, particularly Mid Journey AI, is a plus.

Preferred

  • Experience with influencer marketing and creator collaborations
  • Creative writing or web copy experience as a plus
Adorama logo

Adorama

We are so much more than just a camera store... we've become the #1 place for all content-creators, photographers, vloggers and anything you can imagine to help you capture, enjoy and share life’s moments on your platform or with your friends and family. We are always striving to grow and love to hear feedback from our loyal patrons and the otherwise curious; drop us a line, like or comment!Located in New York City, Adorama is the affordable photography, electronics, video and camera store. We carry a large selection of camera equipment and have the best prices in the NYC area. Whether you're a professional photographer or just starting out, our helpful and knowledgeable salespeople will help select the right studio gear, lighting, tripods and camera equipment just for you.

Founded in 1978
New York, New York, USA
458 employees (91 in marketing)

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$165.2K
Traffic Source Mix
Search
36.3%
Direct
51.5%
Referral
7.3%
Social
2.8%
Paid
2.1%

Headcount Trend

Current headcount: ~458

Marketing Team

Marketing Team Size
50 (11% of company)

Recent News