Responsibilities

• Creating and scheduling engaging social media content that grows brand awareness, increases online engagement, supports campaign rollouts, and provides franchisees with ready-to-use marketing assets.
• Day-to-day responsibilities include capturing photo and video content, editing short-form videos, writing captions and calls to action, building content calendars, supporting promotions, monitoring engagement, coordinating influencer partnerships, and tracking performance.
• The role also supports franchise locations with localized assets while maintaining brand consistency across platforms.

Requirements

• Must be based in or near New Orleans, St. Louis, Houston, or Dallas and able to occasionally commute to store locations for content capture; the role is otherwise remote.
• 3–4 years of social media marketing and content creation experience, particularly across Instagram, TikTok, and Facebook, with demonstrated growth and performance results.
• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field preferred.
• Proven ability to create short-form video and platform-native content; portfolio or examples preferred.
• Comfortable filming on-site with a phone or camera, with basic lighting and audio awareness; being comfortable on camera or creating voiceovers is a bonus.
• Strong writing skills for captions, hooks, and on-screen text.
• Highly organized, with the ability to manage content calendars, approvals, and asset libraries.
• Hospitality, restaurant, franchise, or multi-location brand experience is preferred but not required.
• Proficiency with CapCut and Canva is required; experience with Adobe tools and scheduling platforms such as Meta Business Suite, Later, Sprout, or Hootsuite is a plus.

Nice To Have

• portfolio or examples preferred.
• being comfortable on camera or creating voiceovers is a bonus.