Social Media & Content Lead at The Wealthy Practitioner | USA | $90K/yr – $105K/yr

The Wealthy Practitioner

Social Media & Content Lead

USA (Remote)

$90K/yr – $105K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale the brand voice and content strategy across TikTok, Instagram, YouTube and podcasts, turning episodes into multiform content while aligning with a high velocity coaching creator context.

Voice and content strategy ownership across all platforms, with close collaboration to the Brand Director
Platform-native ownership for TikTok/IG and YouTube, including hooks, pillars, SEO, thumbnails, and posting cadence
Content repurposing from podcasts into Reels and carousels to extend reach in real-time publishing environments

Job Description

Responsibilities

Shape the voice, the creative direction, and the content strategy of the brand across every platform
Own full creative strategy for TikTok & Instagram including content pillars, hook writing, trend responsiveness, visual direction, caption voice, and posting cadence
Own the YouTube channel strategy: video ideation, scripting, SEO, thumbnail direction, and audience growth
Turn podcast episodes into platform-native content (Reels, carousels, etc.) to extend reach
Act as the voice of the brand across all platforms; brief content creator, provide constructive feedback, maintain brand standards
Collaborate with the Brand Director and ensure strategy is not execution-only
Leverage email and copywriting instincts to enhance hooks and subject lines

Requirements

3–5+ years building and leading content strategy for a personal brand, online coaching company, or creator
Experience working at or closely with a recognized coaching or creator brand (e.g., Amy Porterfield, Mel Robbins, Alix Earl, GaryVee, Brendon Burchard)
Deep platform-native fluency across TikTok, Instagram, and YouTube
Writes with intention — hooks, captions, scripts, video titles
Thrives in a real-time content environment
Video editing skills — CapCut, Final Cut Pro, Adobe Premiere, or equivalent
Ability to lead a content creator without micromanaging
Genuine consumption of content across podcasts, creators, books, shows
Experience with strong brand voice and platform-native storytelling
Demonstrated ability to balance creative risk with brand standards

Preferred

Experience with email and copywriting instincts to be prioritized
Experience working inside a high-performing coaching company, a creator-led brand, or a personal brand that moves people
Strong point of view on what great content looks like and a genuine obsession with platform mechanics

Benefits

Wellness Stipend: Available at your 90-day mark
PTO: Two weeks
A front-row seat to a scaling brand where your creative decisions compound and your work is visible every single day
Remote work arrangement

The Wealthy Practitioner

We help brick and mortar health and wellness professionals get more clients, keep more clients and operate like a well oiled machine so they can free up time. We take our years of experience and knowledge and help you build a business of YOUR dreams. We not only want you to have a business you love but also a life you love. We help you make more money by building a five star team you love working with so that you can start to do other things you love. We don't believe balance exists but we are committed to helping you prioritize your time so that you can find a rhythm you love and a business you actually enjoy!

4 employees (1 in marketing)

www.stephaniewigner.com