Responsibilities

• Develop and execute comprehensive social media content strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
• Manage daily social media operations using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely engagement.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities to inform content planning.
• Implement SEO best practices and keyword research to optimize content for discoverability and engagement.
• Analyze social media performance metrics using Google Analytics, web analytics tools, and social media analytics platforms to measure campaign effectiveness.
• Collaborate with public relations teams to enhance brand reputation through strategic communication efforts and relationship management.
• Plan and execute paid advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement.
• Stay updated on industry trends, platform updates, and emerging media tools to continually refine content strategies.
• Join us as a Social Media Content Lead if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and analytical skills to help shape our brand’s voice online while enjoying a vibrant work environment dedicated to your growth!

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and related media editing tools.
• Expertise in social listening tools and social media analytics platforms for data-driven decision making.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and marketing online analytics.
• Skilled in video editing for creating engaging multimedia content tailored for various social platforms.
• Excellent writing skills with an ability to craft compelling copy that aligns with branding guidelines.
• Familiarity with social media advertising platforms such as Facebook Ads Manager for campaign management.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong relationship management skills to collaborate effectively with cross-functional teams including PR, marketing, and creative departments.