Responsibilities

• Create and edit engaging social media content (video, image, short-form)
• Brainstorm and develop creative content ideas aligned with brand storytelling
• Assist in planning and scheduling content calendars
• Track performance metrics and identify optimization opportunities
• Support audience engagement and community interaction
• Assist with digital marketing campaigns and content initiatives
• Participate in concept development for new product storytelling
• Create content both at home and on location in NYC

Requirements

• Strong understanding of social media platforms (Instagram, TikTok, etc.)
• Experience creating social-first content (short-form video, visual storytelling)
• Comfortable appearing on camera for social content
• Strong written and visual communication skills
• Highly organized and detail-oriented
• Self-motivated and able to work independently in a remote environment
• Creative mindset with willingness to test new formats and ideas
• Interest in skincare, sustainability, and brand storytelling

Preferred

• CapCut
• Lightroom
• Photoshop
• Canva
• Google Drive
• Familiarity with AI creative tools (Midjourney, Higgsfield, etc.)
• Understanding of social media analytics metrics