Responsibilities

• Own day-to-day management, publishing, and community engagement across all channels (LinkedIn, Instagram, X, and others as we grow)
• Build and maintain a content calendar balancing timely immigration news with evergreen educational content
• Monitor conversations, respond to comments and DMs, and grow an engaged community around our brand
• Track performance metrics and iterate continuously on what works
• Design high-quality graphics, carousels, and post formats for original content produced by our legal writing team
• Develop repeatable visual templates that make complex legal topics clear and shareable
• Uphold and evolve brand guidelines so everything we publish looks and feels unmistakably cohesive
• Be comfortable on camera — you'll film yourself presenting and explaining content for Reels, Shorts, and other short-form video formats
• Shoot and edit polished, engaging video content with strong pacing, captions, and hooks
• Serve as the voice and face of our brand online and in person

Requirements

• 2–7 years of social media, content, or growth marketing experience, ideally at an early-stage startup
• A strong design eye — you know what premium, editorial-quality social content looks like and can produce it consistently
• Comfort and confidence on camera, plus solid video editing skills for short-form content
• Excellent written communication — you can translate dense legal or regulatory topics into clear, engaging posts
• Proven experience managing and growing brand social accounts, with a portfolio of designed content and video work
• Self-starter mindset — you can own a channel strategy end to end with minimal oversight
• Expert-level skill in at least one of: Figma or Adobe Illustrator (and comfort across the broader creative toolset)

Preferred

• Experience marketing trust-heavy, regulated, or compliance-sensitive services (legal tech, fintech, healthcare, or similar)
• Personal connection to immigration, international mobility, or experience working with immigrant or international talent communities
• Experience developing brand positioning and storytelling strategies, including founder-led content and customer case studies
• Familiarity with analytics and performance measurement across social channels