Responsibilities

• Own and execute social content strategy across TikTok, Instagram Reels, and emerging platforms
• Develop platform-native content that aligns with brand priorities, audience behaviors, and cultural trends
• Build and manage a social content calendar that balances product storytelling, trend participation, and brand moments
• Identify opportunities to increase engagement, reach, and brand affinity through short-form video content
• Plan, shoot, edit, and publish high-performing short-form videos across social platforms
• Produce content in both UGC-inspired and in-house branded formats
• Create reactive, trend-driven content that feels authentic and native to each platform
• Utilize editing and production tools to rapidly execute high-quality social content
• Act as on-screen talent or voice of the brand when appropriate
• Translate product features, campaigns, and brand messaging into engaging social-first narratives

Requirements

• Demonstrated experience creating or managing content for a social-first brand or personal platform
• Proven ability to build engagement and reach through short-form content across TikTok, Instagram, and emerging social platforms
• Strong understanding of social storytelling, editing, pacing, and trend-driven creative development
• Experience with mobile video production and editing tools including CapCut, InShot, Adobe Creative Suite, or similar platforms
• Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment
• Strong written, visual, and verbal communication skills
• Deep understanding of internet culture, Gen Z trends, and platform-native content behaviors

Nice to Have

• Passion for fashion, men’s lifestyle, and eCommerce is a plus

Benefits

• Unlimited PTO and sick time
• Company-paid medical, dental, and vision insurance
• $100/month Health & Wellness stipend
• Free Employee Assistance Program (EAP)
• $100/month Personal Workspace/Office stipend
• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match