Company overview

We are the modern classic, bringing the perfect fit and feel to timeless styles made accessible to the everyday man. Our philosophy has always been simple – we started out by just listening to what guys wanted and needed in a t-shirt. Our collection of everyday essentials is crafted with that same ethos and our customers in the driver’s seat. From ultra-comfortable denim (yes, we said comfortable and denim in the same sentence) to that first perfect fitting t-shirt that put us on the map, we design into premium quality fabrics made to last. But it’s about more than just the guys who wear our clothes – we donate thousands of shirts monthly to local communities in need and partner with the Tiny House Project to help solve rising homelessness within the Veteran community. In our journey to help our community look good and feel good, we want to do some good along the way.Sound like your kind of thing? Check out our open positions and join the crew: https://job-boards.greenhouse.io/trueclassicteesllc
Founded in 2019
Los Angeles, California, USA
150 employees (23 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

17 open now

Headcount trend

Company growth over the last 12 months

Headcount +16.3% year over year

Funding

Last raise

Series Unknown, 11 months ago

Funding history

May 2025

Venture Round True Classic

Audience

Monthly website visitors
38
Month over month-76.4%
Quarter over quarter-100%
Top sourceDirect (41.8%)
Ad budget per month$50.5K
Average search rank47.3
Traffic source mix
Direct
41.8%
Search
32.6%
Referral
12.7%
Social
10%
Paid referral
1.7%

LinkedIn followers

Follower count and growth

Total followers

13K

12-mo growth

+53.5%

Monthly growth

+2.8%

News

Links